Strategy, Media, and Creative Development : Develop comprehensive marketing strategies for show launches, encompassing media planning and creative execution. Create and manage effective advertising campaigns to promote new shows, ensuring compelling and innovative content
Performance Tracking and Sustenance Campaigns : Monitor the performance of the channel and its existing shows across various markets. Plan and execute sustenance campaigns to maintain and grow the audience base
Creative and Media Briefs : Develop clear and concise briefs to guide the creative and media processes. Collaborate closely with various partners to create groundbreaking, impactful marketing campaigns
Competition and Trends Analysis : Stay informed about the competitive landscape and trends in the content marketing space. Use market insights to refine marketing strategies and remain ahead of the curve
Partnerships and Marketing Programs : Create, manage, and execute partnerships and marketing programs that elevate brand exposure and saliency. Foster relationships with key stakeholders to expand the brands presence
Project Management: Effectively manage multiple time-sensitive projects simultaneously. Prioritize tasks and allocate resources to meet deadlines and maintain campaign quality
Performance Measurement and Adjustment : Evaluate the performance of marketing campaigns through key performance indicators. Make timely adjustments to improve campaign outcomes and recommend enhancements to the overall promotion strategy
Who should apply
Interested candidate should have a profound love for content, entertainment, and an in-depth understanding of the media trends in India, keeping up-to-date with the latest developments
Individuals who utilize a basic understanding of TV audiences and content to contribute to strategic decision-making processes and campaign development
Individuals who leverage prior marketing experience in Media Entertainment, Content Marketing, FMCG, or Advertising agencies to develop impactful campaigns
Candidates who have lead the development of 360-degree campaigns, from strategy creation to tactical execution, contributing fresh and impactful ideas
Individuals who demonstrate mastery of verbal and written communication skills, as well as strong presentation skills, to effectively convey ideas and campaign strategies
Candidates with a deep understanding of consumer insights and how to translate them into creative strategies and campaigns that connect with the target audience
