Trank Technologies
Location
Gurgaon | India
Job description
Job description The ideal candidate will analyze, review, and implement changes to websites so they are optimized for search engines. This candidate will be able to implement actionable strategies that will improve site visibility.
Responsibilities 1. Develop and execute off-page SEO strategies to increase website visibility, traffic, and rankings on major search engines. 2. Conduct thorough keyword research and analysis to identify link building opportunities and target relevant anchor texts. 3. Build high-quality backlinks through various ethical and white-hat techniques such as guest blogging, influencer outreach, content syndication, and social media engagement. 4. Monitor and analyze backlink profile using tools like SEMrush, Ahrefs, or Moz to identify and disavow toxic or spammy links. 5. Collaborate with content creators to develop link-worthy content assets that attract natural backlinks from authoritative websites. 6. Stay updated with the latest trends and best practices in off-page SEO and search engine algorithms. 7. Track, analyze, and report on SEO performance metrics using Google Analytics, Google Search Console, or other relevant tools. 8. Work closely with other members of the digital marketing team to integrate off-page SEO efforts with overall marketing strategies and initiatives. Qualifications 1. Understanding of all search engines and functions as well as marketing 2. Experience with SEO industry programs, such as Google Analytics or Facebook Analytics 3. Knowledge of keyword research and data mining tools 4. Able to complete competitive analysis of other companies within the industry 5. Excellent written and verbal communication skills (email, phone, etc.) 6. Comfortable analyzing high volumes of data on a daily basis 7. Familiarity with WordPress or other content management systems 8. Experience with other aspects of marketing, such as customer growth and promotion, is a plus 9. Understanding of all search engine algorithms and ranking methods Years of Experience: Freshers/Interns, >1 year Work Location: 3rd Floor, 112, Udyog Vihar Phase 1, Udyog Vihar, Sector 20, Gurugram, Haryana 122008 Work Mode: On-site Industry: IT & Software Solutions Employment Type: Full-time Office Timings: - 10:00 AM - 7:00 PM or Night ShiftJob tags
Salary
