JY Technologies Consulting Pvt. Ltd.
Location
Delhi | India
Job description
**About Us:**
H1 Tags is a leading digital marketing institute committed to providing comprehensive and cutting-edge training programs for professionals seeking to excel in the dynamic field of digital marketing. We are dedicated to fostering innovation, knowledge, and practical skills to empower our students for success in the digital landscape.
**Job Overview:**
We are seeking a highly skilled and strategic Product Marketing Manager to join our dynamic team. As the Product Marketing Manager, you will play a pivotal role in developing and executing comprehensive marketing strategies for our training programs. You will be responsible for driving revenue growth, enhancing brand visibility, and ensuring the overall success of our digital marketing institute.
**Responsibilities:**
1. **Strategic Planning:**
  - Develop and implement a holistic marketing strategy to drive enrollment and revenue for our digital marketing programs.
  - Collaborate with cross-functional teams to align marketing initiatives with overall business objectives.
  - Conduct market research and competitor analysis to identify opportunities for differentiation and innovation.
2. **Product Positioning:**
  - Define and communicate the unique value propositions of our digital marketing courses.
  - Craft compelling messaging and positioning to resonate with our target audience.
  - Work closely with the content team to create persuasive marketing materials.
3. **Business Model Audit:**
  - Conduct a thorough audit of our current business model and marketing processes.
  - Identify areas for optimization, improvement, and innovation to enhance overall efficiency and effectiveness.
  - Implement changes to drive better results and customer satisfaction.
4. **Revenue Generation:**
  - Develop and execute revenue-generating initiatives, including promotions, partnerships, and customer retention strategies.
  - Analyze sales data and key performance indicators to identify trends and opportunities for revenue growth.
5. **Cross-functional Collaboration:**
  - Collaborate with sales, customer support, and product development teams to ensure a seamless customer journey.
  - Work closely with the content team to ensure alignment between marketing messages and course content.
**Qualifications:**
- Bachelor's degree in Marketing, Business, or a related field. MBA is a plus.
- Proven experience in product marketing, preferably in the education or digital marketing industry.
- Strong understanding of digital marketing trends, technologies, and best practices.
- Excellent analytical and strategic thinking skills.
- Demonstrated ability to manage multiple projects and meet deadlines.
**How to Apply:**
If you are a strategic thinker with a passion for digital marketing education, we invite you to submit your resume and cover letter to [HIDDEN TEXT]. Please include examples of successful marketing campaigns or projects you have led.
Job tags
Salary
