CERTERA SOLUTIONS LLP
Location
Gurgaon | India
Job description
About the Job
Working Days: 5.5 days, i.e. Monday to Friday + Odd Saturday (Work from Office) Working Hours: 09:00 AM to 06:00 PM Experience: 5–8 years Job Location: 108, Udyog Vihar, Phase 1, Gurgaon, Haryana Contact (Monday-Friday): 8920147919, 0124-4146649 Email ID: [email protected] Position Summary: We are looking to induct a creative, skilled, and highly motivated digital marketing manager to our team who enjoys collaboration, loves digital marketing, wants to learn and share, and wants their work to make an impact. We need collaborators to develop creative ways to translate concepts and ideas into practical and tactical solutions, foster innovation, and maximize ROI. This profile plays a vital role in developing and executing effective digital strategies to drive brand awareness, generate leads, increase user acquisition, maximize customer engagement, and increase overall sales. Responsibilities: Understand the company’s goals and objectives and its entire digital marketing needs to Manage and optimize it's digital presence across various channels, including the website, social media platforms, email, and search engine, including the use of the concepts of SEM, SMM, SEO, SMO, Email Marketing, Content Marketing, Affiliate Marketing, Remarketing, Mobile Marketing, Influencer Marketing, Advertising & more, with the help of tools like Google Analytics, Google Ad-Words, SA360, Google AdSense, Google Search Console, Google Tag Manager, SEMrush, AHref, Screaming Frog, Photoshop, AI Tools, etc. Conduct market research to identify and analyze the target audience, market trends, consumer preferences, and competitors' activities, and use these insights to form marketing and campaign strategies and product development to identify growth opportunities, ensuring brand consistency. Creating digital marketing strategies to optimize online traffic to the company’s website, including responsive design, engaging content, and usability, and evaluating the success ratio of competitors to create plans to overtake them. Monitor and analyze digital marketing performance metrics, such as CPC/PPC, CRO, CTR, ROI, CPT, CPM, and website traffic, and provide regular reports to management. Implement and manage online and offline advertising, including different types of ads such as PPC search ads, display ads, social media ads, audio ads, video ads, email ads, mobile ads, native ads, and remarketing ads, to drive targeted traffic and increase conversions. Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics. Tracking the conversion-related percentages and numbers to make needed improvements. Developing and managing the marketing department's budget. Conceptualize and execute multichannel campaigns and partner with internal teams to design, test, and evolve lead-nurturing tactics. Brainstorming and developing effective SMM strategies to create brand awareness in different social media channels. Utilize SEO techniques and strategies to increase organic traffic and user engagement by improving the visibility of the website and content, including keyword research, on-page optimization, and link-building strategies. Manage customer data and ensure compliance with data protection regulations (e.g., GDPR) in all digital marketing activities. Work across all of the business, including coordinating with designers, developers, product management, and sales, creating and managing engaging and persuasive written or graphic content for e-newsletters, web pages, blog/article content, social media posts, emails, product descriptions, and product offers. Stay up-to-date with the latest marketing and IT training industry trends, digital marketing tools, and best practices, and propose innovative ideas to enhance the company's digital presence and customer engagement, providing constructive feedback. Proactively generate and qualify leads through targeted outreach, networking, and innovative marketing strategies to drive business growth. Desired Candidate Profile: Master’s degree in marketing, business, or a related field. Experience in digital agency, mass media, and communication will also be preferred. A minimum of 7 years of proven experience as a digital marketer or in a similar role and experience in training services will be preferred. Excellent written and verbal communication skills, with the ability to convey ideas clearly and present reports to stakeholders. Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions. Proficiency in creating engaging content for various digital platforms, including strong copywriting and editing skills. Solid understanding of customer behavior, target audience and content needs, market trends, and competitors. Having time management, organization, sound listening, and quick learning skills. Proactive and strategic thinkers who can lead and are self-starters. The candidate should have done paid campaigns with set budgets on digital platforms, creating a campaign until implementation. Having experience in WordPress, BOOSTRAP, and front-end knowledge like PHP, CSS, HTML, JS, etc. would be a plus. Proficiency in marketing automation tools and CRM systems. Extensive knowledge of marketing strategies, channels, and branding. Perks: Internal employee career building with employee discount vouchers. In a co-working environment, you will have a lot of exposure to different internal and external colleagues. Awards, trophies, and rewards; recognitions on a monthly, quarterly, and annual basis. Employee Referral and Earn Program. About Certera Certera is a leading provider of professional IT certification training programs designed by top industry practitioners, sought-after trainers, and international leaders to empower individuals and organizations with the skills and knowledge needed to excel in today's competitive job market. With a passion for lifelong learning and a commitment to delivering high-quality education and fostering career growth, we have established ourselves as a trusted partner for professional career development. Our mission at Certera is to bridge the gap between ambition and achievement by offering comprehensive, extensive, industry-recognized, and highly sought-after IT certification training programs that are high-quality, accessible, and results-driven. We strive to empower individuals to unlock their full potential, drive innovation, enhance their skill sets, and advance their careers. As the world moves towards the digital era and understands its training needs, we aim to transform individuals into experts and businesses into industry leaders. Our enthusiastic and committed team of experts has successfully trained many students and professionals in a variety of fields, including emerging technologies, cyber security, cloud computing, IT security, agile and scrum, project management, DevOps, networking, and others. We are transforming careers through: Interactive Learning: Certera provides access to a hands-on, interactive approach to learning. Our training programs include a wealth of resources and a blend of lectures, including study materials, mock exams, practical exercises, interactive simulations, and real-world case studies, to ensure learners grasp the subject matter thoroughly and boost exam readiness. Flexible Learning Options: We understand that everyone has unique learning preferences and schedules. That’s why we offer flexible learning options, including in-person classes, live virtual online sessions, and self-paced online courses. To learn more about our company values, please visit:Job tags
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