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Sr Manager - Marketing Research Chennai


Talent Leads Consultants


Location

Chennai | India


Job description

? Preparing consumer insight report based on detailed primary research and
secondary research for helping management in strategic decision making
? Conceptualizing the consumer insight strategy and plan, managing all the core
insight tools and responsible for the relationships with external agencies and
vendors
? Ensure the timely conduct of various market research and market intelligence
studies for effective decision making including reports
? Ensure the conduct of product specific research in terms of market potential,
competitor activities, competitor pricing, competitor services etc and forward
the same to the respective product head
? Ensure timely preparation of quality research reports for effective decision
making
? Timely preparation and submission of various market research reports
(customer preferences, market / industry trends, pricing strategies) to the
senior management
? Conducting Annual Tracks- like Brand Track, Customer Caps, CSAT - for retails
customers and dealers

 

Minimum 6+ years in Research Management Role. Preferably minimum 2 years’

experience with a research agency.

Stakeholder management,Marketing Research

Designation: Sr Manager Marketing Research Chennai

Vacancies: 1

Experience: 6.0 Year(s) - 10.0 Year(s)


Job tags



Salary

Rs 20 - 22 lakhs p.a.

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