Astellas Pharma
Location
Mumbai | India
Job description
At Astellas, we believe that nurturing exceptional relationships with our employees delivers exceptional business results.
Everyone at Astellas has a responsibility for creating a brighter future for patients around the world. From the first moment, Astellas will inspire you to put this ethos into practice – with a positive, agile company culture and with well-defined ethical principles, values, and systems. Everything we do is led by our company values of integrity, being patient centric, taking ownership, delivering results, and communicating openly. These values are essential to Astellas’ relationship with its employees and now is an exciting time to join us as we continue to evolve as a cutting-edge, value driven life sciences innovator. Purpose of the position. Building the strategic marketing and tactical plans for the relevant products, ensuring those plans are implemented and monitored to reach mid to long-term affiliate targets, Ensuring best-in-class product and new indication launches, Localizing IM/ SESA brand strategy by adapting to local market insights which will serve short to mid-term goals. With a strong commercial focus, effective development and management of annual promotional budget, sales forecasting, product inventories forecasting, pricing and collaboration with cross- functional teams, training for sales team on product knowledge. Responsibilities Develop marketing strategy in line with the objective to drive key product growth To resourcefully gather general market trend, market share and competitive information as guidance in gauging effectiveness of marketing activities translating to increased sell through and strengthened market share. To conduct regular market analysis, and market research where needed, develops deep understanding on business dynamics, tracks competitive environment, identifies growth opportunities and develops strategy to maximize brand potential. To design Tactical Plan in line with the brand strategy, executes all marketing activities by following the planning steps, tracking the progress and making necessary adjustments to the Plan of Action. To ensure tactical plan is implemented by using all relevant marketing mix: Brand building exercises (CME & event sponsorships, product launches, etc.) Education (internal & external product training, etc.) POSM, fixtures, display stands, brochures and clinical studies etc. to ensure scientific data is provided to HCP’s by the field force. Partners with Regional Marketing Teams to understand global/regional strategies. Advertising & Promotion To monitor and obtain the most reasonable expenses paid for BTL activities, sponsorships & materials and to manage within allocated budget. To develop KEE and association partnerships in relevant therapeutic area. To formulate and monitor the implementation of promotion strategies and its effectiveness in meeting pre-set objectives for fiscal year. Product Management To lead in new product launches. This shall encompass developing the product launch plan, setting timetable, and determining pricing level (benchmarked to product strategy, margin strategy, and competitor and market tolerance level), roll-out timing, sample preparation (where applicable), POSM support requirements, display/poster standards. To play a strategic role in ensuring range and product in relevant therapeutic area meets market trends and requirements. To monitor the brands proactive approach towards the hospitals (Private & Government). To ensure inventory levels are managed within the guidance provided. To ensure listing of products in relevant hospitals considering product relevance, sales potential, entry cost (listing). To play the strategic role for tender or other relevant sources to support the field force in terms of sales. To cooperate with the sales force to ensure the brand strategies, promotional messages and tactics are cascaded effectively and with aspirational branding. To prepare budget short term and long-term forecasts and presentations when needed. To prepare all necessary analysis, forecasts when needed for the assigned pipeline products. Business Management To defining setting and delivering to stretch KPIs, to sustainably grow the brand and maintain performance. To fully utilize the Regionally Aligned Brand Planning templates. To ensure all marketing activities are within allocated A&P budget determined. To ensure pre-financing approval of marketing activities on behalf of Astellas. Other Responsibilities To assist in all others’ duties as directed from superior from time to time. To conduct or make available scheduled product training to internal and external customers. Leadership Responsibility To lead Brand Teams by partnering with cross-functional team members including Medical, Market Access, Regulatory, Sales, Supply Chain, Finance and other related functions & stakeholders to maximize the brand performance. Field coaching for sales team. To work closely with Sales Managers and sales force to develop effective marketing strategies. Able to guide or mentor other marketing staff as required. Requirements Degree in Business Administration/Marketing/Science. MBA will be preferred. At least 5 years of pharmaceutical product management in oncology (novel patented products) in global MNCs. Experience in launch excellence including pre-launch as well as post launch success and growth. Demonstratable strategic thinking and planning. Strong product knowledge, market & competitive analysis, forecasting and problem-solving skills. Result oriented, creative, self-motivated, persistent, positive, and passionate. Proven ability to work effectively across functions in the organizations and good KOLs/HCPs/HCOs and customers relationship management.Job tags
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