Brand Manager- Lifestyle Wellness

Location

Mumbai | India

Job description

Greetings from FASHION TV / FTV

Fashion TV is urgently hiring for Brand Manager (MUMBAI based candidates only)

World s Largest Fashion Brand backed with most viewed proven and stable highend Luxury Fashion and Lifestyle Media House.

Location: Santacruz (W) Mumbai

Work From Office

Immediate Joiners required preferably

• Some Fashion TV Key Facts:
• 12 24 hrs dedicated Fashion & Lifestyle channels.
• 23 years of existence.
• UHD channel.
• Available on leading OTT platforms all over the world.
• 100 plus of new content every week.
• 2 Billion Viewers.
• 250 Cable Satellites.
• 193 Countries.
• 500 Million Households.
• 10 Million Public TV Sets in Public Places.
• 5M website hits per month.
• Fashion TV App gets 500K Subscribers & 35K installation per Month.
• Fashion TV You Tube Channel has 65M Views & was viewed for 90M minutes.
• 4.5M plus likes on Facebook & 12M views per week.
• 300K Followers on Instagram & 125k Organic Reach Per Month.

Key Responsibilities:

1. Develop and execute comprehensive brand strategies to increase brand awareness and equity.
2. Conduct market research to identify consumer trends preferences and competitive landscape.
3. Collaborate with product development teams to ensure alignment of brand objectives with product offerings.
4. Create and implement marketing campaigns across various channels including digital print and social media.
5. Manage advertising budgets and evaluate the effectiveness of marketing efforts.
6. Monitor and analyze key performance metrics to track brand performance and identify areas for improvement.
7. Maintain brand consistency across all communication channels and touchpoints.
8. Cultivate strong relationships with media outlets influencers and strategic partners to enhance brand visibility.
9. Lead crossfunctional teams to execute brand initiatives and campaigns.
10. Stay abreast of industry trends and emerging technologies to drive innovation in brand marketing strategies.

Qualifications:

1. Bachelors degree in Marketing Business Administration or related field; Masters degree preferred.
2. Proven experience in brand management marketing or related roles.
3. Strong analytical skills with the ability to interpret data and insights to drive decisionmaking.
4. Excellent communication and interpersonal skills with the ability to influence and collaborate effectively.
5. Creative thinker with a passion for brand storytelling and consumer engagement.
6. Demonstrated project management skills with the ability to prioritize and manage multiple tasks simultaneously.
7. Proficiency in Microsoft Office Suite and familiarity with marketing analytics tools.
8. Knowledge of digital marketing platforms and techniques.
9. Previous experience in consumer goods retail or similar industries is preferred.
10. Ability to thrive in a fastpaced dynamic environment and adapt to changing priorities.

Working days Mon to Fri (9.30am to 6.30pm)

Preferred candidates from Salon Spa Aesthetics Gym Nail studios Beauty Fashion Lifestyle Makeup Wellness etc only

brand marketing,lifestyle brands,communication,wellness

Job tags

Salary