Digital Marketing Strategy: Develop and execute comprehensive digital marketing strategies to drive brand awareness, generate leads, and increase conversions for our mobile app development services.
Campaign Planning and Execution: Plan, create, and execute digital marketing campaigns across multiple channels, including search engine marketing (SEM), social media advertising, email marketing, content marketing, and display advertising.
Content Creation and Optimization: Collaborate with the content team to develop compelling and engaging content for various digital platforms, including website, blog, social media, and email newsletters, ensuring consistent messaging and brand positioning.
Search Engine Optimization (SEO): Optimize website content and structure for search engine visibility and rankings, conduct keyword research, and implement SEO best practices to drive organic traffic and improve search engine rankings.
Social Media Management: Manage and grow our social media presence, including creating and scheduling content, engaging with followers, running social media campaigns, and monitoring social media analytics to identify opportunities for engagement and growth.
Paid Advertising: Plan and manage paid advertising campaigns on platforms such as Google Ads, Facebook Ads, and LinkedIn Ads, including budget allocation, targeting, ad creation, and performance monitoring.
Analytics and Reporting: Monitor, analyze, and report on the performance of digital marketing campaigns, using tools such as Google Analytics and marketing automation platforms, and provide insights and recommendations for optimization.
Conversion Rate Optimization (CRO): Identify opportunities to optimize the user experience, website design, landing pages, and conversion funnels to maximize lead generation and conversion rates.
Email Marketing: Develop and execute email marketing campaigns, including segmenting audiences, creating email templates, writing compelling copy, and analyzing campaign performance.
Market Research and Competitor Analysis: Conduct market research and competitor analysis to identify industry trends, target audience preferences, and emerging opportunities, and incorporate findings into marketing strategies.
Collaboration and Coordination: Work closely with the design team, content team, and development team to align marketing initiatives with overall company goals and ensure consistent messaging and branding.
Requirements
Experience: Minimum of 5+ years of experience in digital marketing, preferably in a B2B or technology-related industry.
Digital Marketing Expertise: In-depth knowledge and hands-on experience in planning and executing digital marketing campaigns across various channels, including SEM, social media, email marketing, content marketing, and display advertising.
SEO Knowledge: Strong understanding of search engine optimization (SEO) best practices, keyword research, on-page optimization, and link-building strategies.
Paid Advertising Skills: Proficient in managing paid advertising campaigns on platforms such as Google Ads, Facebook Ads, and LinkedIn Ads, including campaign setup, targeting, and performance tracking.
Analytics and Reporting: Proficiency in using digital analytics tools (e.g., Google Analytics, marketing automation platforms) to track, measure, and analyze campaign performance and generate actionable insights for optimization.
Content Marketing: Familiarity with content marketing strategies, including content creation, distribution, and promotion across digital channels, and the ability to develop compelling and engaging content.
Social Media Management: Experience in managing social media platforms (e.g., Facebook, Twitter, LinkedIn, Instagram) for business, including content creation, engagement, and analytics
