Senior Analyst, Online Marketing
Location
Mumbai | India
Job description
Senior Analyst, Search Engine Marketing & Analytics.
Every click, every search, tells a story at Priceline. Our Analytics and Data Science teams are the skilled storytellers, translating data into actionable insights that fuel customer-centric growth. Join us and be a data alchemist, transforming raw numbers into personalized experiences that delight travelers and shape the future of travel marketing.
This role is eligible for our hybrid work model: Two days in-office.
Why This Job Is a Big Deal As the Senior Analyst, Search Engine Marketing & Analytics you will be responsible for getting Priceline's travel deals in front of billions of relevant searches each year on platforms like Google and Bing. Join us to revolutionize SEM using analytics. Dive into search data, uncover trends, and inspire innovation as an AI enthusiast within the team.
In This Role You Will Get To - Build, launch and maintain SEM Campaigns: Be the architect of high-performing campaigns, from crafting data-driven strategies to hands-on execution and optimization. See the results of your data work in real time
- Test, Learn, Evolve: Be the champion of A/B and multivariate testing, constantly iterating and optimizing for maximum impact.
- Innovate and Experiment: Push the boundaries of campaign performance with the latest ad formats and features, keeping Priceline ahead of the curve.
Your Background And Qualifications Include - Bachelor's degree or higher in a quantitative field (e.g., statistics, computer science, math, engineering)
- 3+ years of experience wrangling large data sets.
- Proven proficiency in the following technologies:
- Python / R
- SQL/ Oracle / BigQuery
- Tableau / Excel / Looker Studio
- Proven ability to communicate effectively in a cross functional environment.
- Demonstrated history of living the values important to Priceline : Customer, Innovation, Team, Accountability and Trust. Unquestionable Integrity And Ethics.
Bonus Points If You Have - 2+ years managing SEM Campaigns / 3+ years of experience crafting and optimizing Marketing campaigns, driving targeted traffic and maximizing ROI.
- Google Ads / Bing Ads Certification.
- Experience with Machine Learning / Vertex AI.
- Travel industry experience
- Master's degree in a relevant field.
Who We Are WE ARE PRICELINE.
Our success as one of the biggest players in online travel is all thanks to our incredible, dedicated team of talented employees. Priceliners are focused on being the best travel deal makers in the world, motivated by our passion to help everyone experience the moments that matter most in their lives. Whether it's a dream vacation, your cousin's graduation, or your best friend's wedding - we make travel affordable and accessible to our customers.
Our culture is unique and inspiring (that's what our employees tell us). We're a grown-up, startup. We deliver the excitement of a new venture, without the struggles and chaos that can come with a business that hasn't stabilized.
We're on the cutting edge of innovative technologies. We keep the customer at the center of all that we do. Our ability to meet their needs relies on the strength of a workforce as diverse as the customers we serve. We bring together employees from all walks of life and we are proud to provide the kind of inclusive environment that stimulates innovation, creativity and collaboration.
Priceline is part of the Booking Holdings, Inc. (Nasdaq: BKNG) family of companies, a highly profitable global online travel company with a market capitalization of over $80 billion. Our sister companies include Booking.com, BookingGo, Agoda, Kayak and OpenTable.
If you want to be part of something truly special, check us out!
Flexible work at Priceline Priceline is following a hybrid working model, which includes two days onsite as determined by you and your manager (ideally selecting among Tuesday, Wednesday, or Thursday). On the remaining days, you can choose to be remote or in the office.
Diversity and Inclusion are a Big Deal! To be the best travel dealmakers in the world, it's important we have a workforce that reflects the diverse customers and communities we serve. We are committed to cultivating a culture where all employees have the freedom to bring their individual perspectives, life experiences, and passion to work.
Priceline is a proud equal opportunity employer. We embrace and celebrate the unique lenses through which our employees see the world. We'd love you to join us and add to our rich mix!
Applying for this position We're excited that you are interested in a career with us. For all
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