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Marketing Data Analyst


HTC Global Services


Location

Bangalore | India


Job description

Job Description:

Location :Chennai, bangalore, Hyderabad

5+ years in marketing analytics roles Working Knowledge with CDP Have been involved in active implementations (hands on) integrating with at least one of the following platforms Neustar, Segment, Salesforce, Adobe or a bespoke CDP implementation Should have helped build programs with integration to ID Resolution solutions like

Liveramp Should have helped build programs with Data enhancements through 3rd party clean rooms (any one):

Google Audience Hub

or Amazon Marketing Cloud or

LiveRamp

or Snowflake should be familiar with the types of integration that marketing analytics platforms need to typically make (more than one) with common 3rd party ad-channels like Google Marketing platforms (Campaign MGR, OR Video 360),Facebook Ads platform, Amazon Marketing cloud. Should be familiar with the data harmonization needs across different sources of marketing data (internal vs Google reporting vs Facebook reporting) Hands on with at least one marketing analytics suite:

SF Marketing Intelligence (Datorama) or Adobe or Looker Understanding of ETL concepts Proficiency with SQL and some working knowledge of Python


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