To assist the In charge in managing marketing, branding, lead generation and promotion related work thru different ways (Online, social media and others). Managing third parties related to this work.
Job Description and Roles Responsibilities for Digital Marketing
I. Co-ordination with third party agencies as per instructions
Online Posts and Branding related work
Product / Festival / Event posts Festival posts Facebook, twitter, instagram, Linked in and other social media campaigns and management Ppc / Branding/ Re-Marketing campaign News Creation
Website related communication
Main Website
Content and Images Up-dation every year
Organic SEO
Key Words Based Micro Sites - 250 Nos
Making Phase wise Websites to target Countries
E-Commerce Website
Tracking Performance and Monitoring Data Copying and Other Platforms
Tracking Performance (Monthly Basis)
Keywords ranking thru Organic SEO, PPC, and other
Traffic Comparison
Change of keywords if needed
Inquiry Generation tracking and deriving cost per inquiry
And other parameters
To see for competitors if they are using our images or text and get them removed from their online pages/websites/portals Removing free listings from indiamart and related platforms Updating details on google maps and other online locations as required
Campaigns to Run as per instructions
Whats app broadcasting E-mail (Introduction E-mail. Product Campaign) Print media Region Specific Campaign Industry Specific Campaign International Campaign II. Sales Co-Ordination as per instruction
Inquiry Receipt & Reply
Performance Tracking
Vendor Registration Process
Catalogue Hard and Soft copy
III. Exhibition related communication
Hierarchy:
Jointly working with Sales team for performance tracking and inquiry generation improvement. Reporting to In charge - Sales & Marketing
Key Performance Factors
Core competencies
Very good Knowledge in using computer, browser and google
Good Communication Skills in English, Gujarati And Hindi
Basic Knowledge on Social media applications, SEO & Internet
Qualifications
MBA (Marketing) or Minimum Experience of 2 Years in similar work
BE + MBA Marketing or BE with Marketing Experience of 2 years minimum
Vision for This Post
To create and handle in house, SEO, Designing Team of 3-5 People in coming 5 years to perform various tasks. May also Promote to handle AMC & Component division Independently
