Group Account Director ( Brand )

Location

Bangalore | India

Job description

ABOUT US

Unigage is a 60 member full funnel digital first mainline agency which has been around for 5+ years. We drive business outcomes using a combination of consulting, brand strategy, campaigns, social and digital strategy. To give you some context we started out as an Accel funded company called CureJoy and we built the world's largest natural living and preventive health community with about 20 million people following us across the globe.

Unigage was born from the constant requests from Accel to help their other portfolio companies scale quickly. In this space bring together the power of building communities, using digital to scale sales and by keeping all of it intact with brand we are on the way to being one of the fastest growing agencies. We have about 30-35 clients currently with the likes of Yezdi, Jawa, Sleepyhead Himalaya Face Care, Himalaya Hygiene, BlueStone, Nova IVF etc

As a company we strive to ensure all our employees have a fun filled environment and have perfect work life balance which is our motto and we stick to it !

You can head on over to unigage.com to view our credentials and work done across various sectors and lines of business 

Job Title

Group Account Director

Exp Band: 8-12 Yrs

Portfolio

Clients from sectors like FMCG,Fintech,Jewellery and Skin Care

Overview

The role of a Group Account Director is to lead and maintain the relationship with their client(s) and guide the account team, providing overall direction and long-term growth opportunities. The GAD will have a birds-eye view on their accounts and will create conditions where others thrive and produce the best possible work.

The Group Account Director will help shape and work closely with their team to ensure clarity on the division of responsibilities and a 'right person, right role' skills based approach. It's the GAD's responsibility to set the tone and mood of the team and to manage the structure and day to day running of the account, efficiently engaging the different agency functions when appropriate. He/she will be well-versed in their clients' brand and business, understating their business challenges and how they can be overcome through creative marketing ideas. The GAD must also be commercially minded, recognising opportunities for ongoing profitability.

The Group Account Director constantly thinks three steps ahead, driving excellent client service and a culture of rock solid delivery with the team. His/her mindset is to go above and beyond client expectations and consistently lead the team by example.

ATTITUDE

Team skills

• Leading from the front with a 'can do' attitude and pro-active ownership of projects and processes
• Building and maintaining strong relationships and commanding respect with other departments e.g. Brand Planning, Content Strategy,
• Creative, Design, Talent & Rights, Production with the objective of getting the best out of these services while ensuring resources are used profitably
• Maintaining the morale of the staff for which he/she is responsible and training them into an effective team that takes ownership of tasks and requires minimal supervision
• Able to manage those for whom he/ she is responsible, inspiring loyalty and commitment and maintaining strong motivation and able to delegate effectively
• To review staff performance on a regular basis and be responsible for their development
• Contributes to the smooth running of the company and commitment to the building of a successful future for the Agency
• Energetic and exudes a contagiously positive outlook

Relationship building

• Building solid, unshakeable relationships with senior clients and stakeholders
• Respected by the client at all levels, able to demonstrate an understanding of their brand and business, and build strong partnership qualities with that client

WORKFLOW

Financial management

• Demonstrate commercial awareness at a senior level, with comprehensive and unquestionable understanding of all budgets inside and out
• Maximising profit opportunities long and short term, ensuring that the company profit margin target is achieved
• Skills to effectively and confidently negotiate budgets at the highest level
• Commercially aware and profit focused

Project management

• Demonstrate quality briefing and ensuring the agency produces the highest standard at all levels on every project - on brief, on time and on budget
• Demonstrate proactive solution-based thinking and delivery
• Have operational, as well as managerial contribution to each project, justifying GAD role/billing in each project. Add value to the client's business
• Ensure that the highest quality of work is produced profitably, within available budget
• Develop and implement plans for the operational infrastructure of systems, processes and personnel designed to accommodate the rapid growth objectives of our organization
• Streamline deliver and Achieve Operational efficiency

COMMUNICATION

Presentation skills:

• Articulate and confident to lead senior level client meetings and presentations
• Able to sell ideas, concepts and work streams with conviction, enthusiasm, confidence and full commitment
• Able to oversee account workflow effectively, with comprehensive understanding of agency and client procedures and systems
• Exemplary written and verbal communications skills
• Capable of outlining, organising, writing and delivering major presentations/proposals

Human Resource Management

• Spread culture that retains and attracts talent 
• Motivate and lead a high performance management team; attract, recruit and retain required members of the executive team not currently in place
• Provide mentoring as a cornerstone to the management career path

KNOWLEDGE

Online Marketing skills

• Comprehensive knowledge of developing the strategy, creative planning and activation on his/ her clients' business, utilising agency resources to deliver
• Comprehensive category/industry experience – confident and able to deliver market landscape analysis
• Adds value to client's business through application of multi-disciplined marketing skills

Brand knowledge

• Responsible for disseminating and maintaining brand knowledge throughout the agency
• Comprehensive understanding of client's brand challenges and objectives together with detailed understanding of operational day-to-day

BUSINESS

Driver

• Work closely with their direct report to optimize any revenue opportunities within the agency at large
• Identifying initiatives for his/ her client's business
• Targeting other client product/stakeholder groups and divisions
• Creating and generating business outside existing client portfolio

Job tags

Salary