Coforge
Location
Noida | India
Job description
Salesforce Marketing Cloud Sr. Developer and Lead Location: Pune/Hyderabad/Noida /Mumbai Experience: 5+ years
We at Coforge are hiring Salesforce Marketing Cloud Lead Developer with the below skillset: · The Salesforce Marketing Cloud Lead Developer is part of a highly skilled, dedicated, development team supporting and enabling marketing across all business lines. · As the principal developer, they will lead and plan SFMC developments, providing technical expertise in creating complex solutions and in hands-on development. · The SFMC Lead Developer will work across multiple projects and support continuous improvement roadmap items. Responsibilities At least 4 years’ experience working hands-on in Salesforce Marketing Cloud implementations, configuration, data migration, ideally involving integrations with Salesforce core and other platforms Design and implement, for automated email/mobile journeys using Email Studio, Mobile Studio, Automation Studio and Journey Builder, and advice clients on how to optimize further. Design and implement automated solutions utilizing Marketing Cloud SQL, API integration and SSJS Strong understanding of digital marketing KPIs, such as email marketing, PPC and other marketing conversion metrics Experience in reporting and analysing email activity using Email Studio reports and Journey Builder. Create automated journeys utilising Journey Builder, ensuring Contact Builder configuration is used where appropriate. (Nice to have) proficiency with Data Views and Discover Reports within Analytics Builder, Einstein Engagement. · Working closely with the SFMC Technical Consultant, Marketing teams and other business stakeholders to define and understand business needs, translating these into Salesforce Marketing Cloud deliverables. Creation of front-end email templates, utilising knowledge of HTML, CSS, JavaScript and AMP script Produce technical documentation and specifications for all developments, working within Agile development cycles Manage end-to-end development testing, based on our standard testing framework and taking part in peer review to test work carried out by other developers Collaborate with IT and other Salesforce teams across the business to deliver high quality software solutions Skills Required Educated to degree level in computing / programming related subject, or relevant experience in an Information Technology role Certified Salesforce Marketing Cloud Developer or Consultant General knowledge of programming languages and confident with learning new programming languages A high degree of self-motivation and the ability to work flexibly within tight deadlines with demanding stakeholders High level of attention to detail when creating and testing code for implementation Ability to communicate complicated technical concepts clearly, both verbally and in written formJob tags
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