Hong Kong Disneyland
Location
India | India
Job description
About the Role:
The role will be responsible for building custom made Qualitative Research & Social Listening proposals, execute projects end-to-end, manage stakeholder conversations, share insights and way forward with relevant team members.
Context:
Star Jalsha is Disney Star's Bengali general entertainment channel and is the most-watched television channel in West Bengal. It is known for producing high-quality content that appeals to a wide audience and has won several awards for its programming. This role will be instrumental in cementing that position by providing critical consumer insights that will feed into improving current on-sir shows as well as providing strategic direction to all in-development shows.
Key Responsibilities:
Collaborate with internal stakeholders on topics and filters to define objectives and set deliverables
Pull and interpret data from sources available for new show launches, on-going tracks, marketing campaigns etc
To commission and undertake qualitative research assignments for new and ongoing shows & campaigns
To understand the consumer- his/ her behaviour, desires, pains and aspirations from all possible sources, including field research generating insights and applying them to shows to create higher stickiness and most loved characters
Mining insights & mapping trends in consumer attitudes, preferences, lifestyles, and behaviour that will help sharpen the team's consumer understanding
Analysing consumer feedback, accurately identify problem areas and provide sharp & actionable insights to the content and communication teams
Use insights from consumer feedback to actively provide stimulus or thought starters to the internal teams
To work on projects and problem statements that can potentially impact storytelling.
Performance Measures:
Identification of rising consumer trends & changes in societal fabric
Number of sharp and actionable insights that were provided to business that aided strategic decisions
Number of projects worked on and its long/ short term impact
Number of innovative research techniques employed.
Qualifications:
MA or any other PG Degree in Sociology/ Psychology/ Behavioural sciences
10+ years of qualitative consumer research experience.
Personal Attributes:
Deep consumer understanding- an innate interest in human behaviour
Passion for content
Analytical, interpretation and communication skills.
About Disney Star:
Disney Star is a leading media & entertainment company in India that reaches over 700 million viewers a month in nine different languages. Our entertainment portfolio which cuts across general entertainment, movies, sports, infotainment, kids, and lifestyle content generates over 20,000 hours of original content every year.
Disney+ Hotstar, India's leading streaming platform, enables us to reach and entertain audiences anywhere, anytime. Disney+ Hotstar has changed the way Indians consume their entertainment - from their favourite TV shows and movies to sporting extravaganzas.
With leadership positions in every segment it occupies, Disney Star has been redefining the media landscape for more than 30 years now, anchored on the three pillars of storytelling, innovation and an unwavering focus on delivering to the expectations of our audiences.
Join us, and let's continue to inspire a billion imaginations.
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