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Performance Marketing Specialist


Classic Hub


Location

Pune | India


Job description

Job description

Job Summary: We are looking for a skilled and enthusiastic PPC Executive with 5-6 years of

experience to join our team. The PPC Executive will be responsible for managing and

optimizing pay-per-click (PPC) campaigns across various platforms to drive targeted traffic

and achieve conversion goals. The ideal candidate should have a strong understanding of PPC

advertising strategies, be data-driven, and possess excellent analytical skills. This role

requires the ability to implement effective PPC campaigns, monitor performance, and make

data-informed optimizations to maximize ROI.

Responsibilities:

 Develop and execute PPC campaigns across various platforms, such as Google Ads,

Bing Ads, and social media advertising.

 Conduct keyword research and competitive analysis to identify target keywords and

opportunities for campaign optimization.

 Create and optimize PPC ad copy and landing pages to maximize click-through rates

(CTR) and conversion rates.

 Monitor campaign performance, including click-through rates, conversion rates, and

cost per acquisition (CPA).

 Analyze campaign data and metrics to identify trends, insights, and opportunities for

improvement.

 Conduct A/B testing and implement data-driven optimization strategies to improve

campaign performance.

 Manage campaign budgets, bids, and ad placements to ensure efficient allocation of

resources and achieve campaign objectives.

 Stay up-to-date with PPC industry trends, best practices, and new advertising features

or platforms.

 Collaborate with the marketing team to align PPC campaigns with overall marketing

objectives and strategies.

 Generate regular reports on campaign performance, providing insights and

recommendations for improvement.

 Implement tracking and conversion tags to ensure accurate campaign tracking and

attribution.

 Work closely with the design and content teams to create compelling ad creatives and

landing pages that align with campaign goals.

Qualifications:

 Bachelor 's degree in marketing, business, or a related field.

 Minimum of 1 year of experience in managing PPC campaigns, preferably in an

agency or in-house marketing team.

 Strong understanding of PPC advertising principles, platforms, and best practices.

 Proficiency in Google Ads, Bing Ads, and social media advertising platforms (e.g.,

Facebook Ads, LinkedIn Ads).

 Familiarity with PPC tools and platforms, such as Google Analytics, Google Ads

Editor, and third-party bid management tools.

 Analytical mindset with the ability to interpret campaign data, identify trends, and

optimize performance.

 Strong attention to detail and ability to manage multiple campaigns and priorities.

 Excellent written and verbal communication skills.

 Knowledge of A/B testing methodologies and experience implementing data-driven

optimizations.

 Ability to work independently and as part of a team, with strong organizational and

time management skills.


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