Develop and execute comprehensive digital marketing strategies to achieve company goals, including increasing website traffic, generating leads, and enhancing brand visibility.
Manage and optimize digital advertising campaigns across platforms such as Google Ads, Facebook Ads, LinkedIn Ads, and other relevant channels to maximize ROI.
Create engaging and compelling content for digital channels, including website, blog, social media, email, and other platforms, to attract and retain target audiences.
Monitor and analyze key performance metrics (KPIs) to track campaign performance, identify trends, and provide actionable insights for continuous improvement.
Conduct market research and competitor analysis to stay informed about industry trends, consumer behavior, and emerging digital marketing technologies.
Collaborate with cross-functional teams, including Marketing, Sales, and Product Development, to align digital marketing efforts with overall business objectives.
Stay updated on digital marketing best practices, industry standards, and regulatory requirements to ensure compliance and maintain competitive advantage.
Identify opportunities for growth and optimization through A/B testing, audience segmentation, and other data-driven strategies.
Stay abreast of advancements in digital marketing tools and platforms, recommending and implementing new technologies as appropriate.
Prepare regular reports and presentations on digital marketing performance, initiatives, and recommendations for stakeholders and senior management.
