SEO Specialist with Google and social media advertising expertise

Location

Jaunpur | India

Job description

Job Description:

As an SEO Specialist with Google and social media advertising expertise, you will play a crucial role in improving our online visibility, driving targeted traffic, and increasing conversions. You will be responsible for a wide range of tasks, including:

1. Keyword Research:

• Identify relevant keywords and phrases using tools such as AHREFS.
• Analyze keyword competitiveness and search volume to prioritize target keywords.

2. On-Page Optimization:

• Optimize website content, including meta titles, meta descriptions, headers, and image alt text.
• Ensure the use of target keywords in a natural and user-friendly manner.

3. Content Creation and Optimization:

• Develop high-quality, relevant, and engaging content that aligns with target keywords.
• Regularly update and refresh content to keep it current and valuable.

4. Technical SEO:

• Conduct website audits to identify and address technical issues, including crawl errors, broken links, and more.
• Optimize website speed, mobile responsiveness, and overall user experience.

5. Link Building:

• Develop a strategy for acquiring high-quality backlinks from reputable websites.
• Foster relationships with influencers and other industry professionals to build a strong link profile.

6. Local SEO:

• Optimize the website for local searches, including Google My Business setup and management.
• Encourage customer reviews and testimonials to enhance local search presence.

7. Google and Social Media Ads:

• Plan and execute Google Ads campaigns to drive targeted traffic and conversions.
• Manage and optimize social media advertising campaigns across platforms such as Facebook, Instagram, and LinkedIn.

Qualifications:

• Proven experience as an SEO Specialist with a track record of improving website rankings and organic traffic.
• Proficiency in keyword research tools, such as AHREFS, and SEO analysis tools.
• Strong knowledge of on-page and off-page SEO techniques.
• Technical SEO expertise, including website audit and optimization skills.
• Experience in developing and executing successful Google Ads and social media advertising campaigns.
• Familiarity with local SEO strategies and Google My Business.
• Excellent analytical and problem-solving skills.
• Strong communication and interpersonal skills.
• Ability to stay updated with industry trends and algorithm changes.

Benefits:

• Competitive salary and performance-based bonuses.
• Health, dental, and retirement benefits.
• Opportunities for professional growth and development.
• A collaborative and innovative work environment.
• Flexible work arrangements, including remote options

Job tags

Salary