Mindshare Fulcrum | Senior Director - Digital

Location

Mumbai | India

Job description

O verview of job
Impactful Leadership Opportunities: As the candidate, you'll have the chance to shape and drive the digital marketing landscape of a leading consumer goods company. Your strategic insights and process enhancements will directly impact campaigns, contributing to the organization's growth and market dominance.

1. Transformational Role: In just three months, you'll immerse yourself in the digital marketing landscape, and within a year, you'll lead process excellence, innovation, and collaboration. This dynamic progression will challenge you and provide a platform to showcase your capabilities.
2. Global Exposure and Collaboration: Working closely with global and APAC teams will allow you to collaborate across diverse markets, cultures, and strategies. Your insights will contribute to a cohesive global digital marketing strategy, expanding your professional horizons.
3. Innovation and Creativity: The role offers the chance to introduce innovative strategies, technologies, and creative campaign approaches. Your ideas will drive exceptional results, ensuring that your creativity is recognized and celebrated.
4. Established Industry Leader: Hindustan Unilever Limited (HUL) is a market leader with a significant share in the fast-moving consumer goods sector. Working with HUL means being a part of a company that values excellence, growth, and innovation. Your efforts will be instrumental in shaping the digital marketing landscape for this industry giant.

MEASURES OF SUCCESS

In Three Months:

• Familiarization and Assessment: Within the first three months, the candidate should have a solid understanding of the organization's digital marketing landscape, including ongoing campaigns, key performance metrics, existing processes, and team dynamics. They should actively engage with team members to learn about their roles, challenges, and aspirations.
• Process Evaluation and Initial Enhancements: The candidate should have assessed the existing digital marketing processes, identified initial areas for optimization, and started implementing changes that contribute to increased efficiency, collaboration, and campaign execution. They should also have taken steps to standardize campaign nomenclature and tracking parameters for better reporting.
• Campaign Oversight: By the end of the initial three months, the candidate should have actively participated in the planning and execution of at least one major campaign, gaining insight into the execution workflow and reporting structure. They should be able to provide input on campaign strategy, messaging, and targeting based on their understanding of the company's goals.

In Six Months:

• Process Optimization and Documentation: At the six-month mark, the candidate should have significantly optimized digital marketing processes, reducing bottlenecks, enhancing collaboration, and ensuring smoother campaign execution. They should document these refined processes to create a comprehensive digital marketing playbook that streamlines operations.
• Strategic Contribution: By this point, the candidate should be actively participating in high-level strategy discussions, providing valuable insights based on their understanding of the digital landscape and industry trends. They should have contributed to the development of strategic plans for upcoming quarters, aligning them with business objectives.
• Global and APAC Collaboration: The candidate should have established effective communication channels with global and APAC teams, facilitating the exchange of best practices and insights. They should have demonstrated their ability to collaborate on international campaigns, contributing to a cohesive global digital marketing strategy.

In Twelve Months:

• Process Excellence: By the one-year mark, the candidate should have successfully transformed the digital marketing operations, resulting in streamlined processes, improved efficiency, and enhanced collaboration across teams. Their efforts should be reflected in measurable improvements in campaign execution timelines, data accuracy, and overall performance.
• Innovation and Impact: The candidate should have implemented innovative strategies that have positively impacted the organization's digital presence and growth. This could involve the successful launch of new digital initiatives, adoption of emerging technologies, or introduction of creative campaign approaches that drive exceptional results.
• Leadership and Mentorship: At the one-year milestone, the candidate should be recognized as a key leader within the digital marketing team. They should have demonstrated the ability to mentor team members, providing guidance, support, and fostering an environment of continuous learning. Their leadership should inspire the team to excel and drive their professional development.

RESPONSIBILITIES OF THE ROLE

• Strategy Development: Collaborate with internal business and client media team to develop comprehensive digital marketing strategies aligned with business goals, targeting various digital channels such as social media, SEM, email marketing, content marketing, and more.
• Process Optimization: Design, implement, and enhance streamlined digital marketing processes to improve efficiency, collaboration, and cross-functional coordination. Identify bottlenecks and areas for improvement and drive innovative solutions.
• Campaign Management: Lead end-to-end campaign management, including planning, execution, monitoring, and reporting. Ensure campaigns are on track to meet objectives, and continuously optimize to achieve maximum results.
• Analytics and Reporting: Utilize data-driven insights to analyze campaign performance, track key performance indicators (KPIs), and create comprehensive reports. Provide actionable recommendations for ongoing improvement.
• Team Collaboration: Collaborate closely with various teams, including business, content, and analytics, to ensure seamless execution of integrated digital marketing campaigns. Also, build relations with strategic partners and key trading publishers. Foster a culture of collaboration and knowledge sharing.
• Monthly Digital Guidelines: Develop and maintain monthly digital guidelines that encompass campaign nomenclature, tracking parameters, and reporting structures. Ensure consistency in reporting for efficient analysis and insights.
• Stay Current: Stay updated on the latest trends, tools, and technologies in the digital marketing landscape. Identify opportunities for innovation and growth, and ensure the team stays ahead of industry changes.
• Global & APAC Coordination: Coordinate with global and APAC teams to align digital marketing strategies, share best practices, and implement cohesive campaigns across regions. Drive collaboration and leverage diverse insights for enhanced results.

Work Experience
You bring a proven track record of at least 6 years in digital marketing, with progressively increasing responsibilities. Your extensive experience showcases your ability to navigate complex digital landscapes, manage campaigns, and drive strategic initiatives.

Required Competencies :

Digital Marketing Expertise: Demonstrated expertise in digital marketing strategies, including SEO, SEM, social media, email marketing, content marketing, and more.

• Data Analysis: Proficiency in analyzing data to derive actionable insights, track KPIs, and measure the effectiveness of campaigns. Experience with tools like Google Analytics, marketing automation platforms, and CRM systems.
• Process Optimization: Proven ability to design, implement, and optimize processes to improve efficiency and effectiveness. Knowledge of methodologies such as Lean, Six Sigma, or Agile is a plus.
• Project Management: Strong project management skills, including the ability to prioritize tasks, manage timelines, and ensure successful campaign execution within deadlines.
• Collaboration: Excellent communication and collaboration skills to work effectively with cross-functional teams. Ability to lead, inspire, and influence team members to achieve common goals.
• Technical Proficiency: Familiarity with various digital marketing tools, software, and platforms, including advertising platforms, marketing automation software, and CMS systems.
• Effective Communication: Strong written and oral communication skills in English, with the ability to articulate ideas clearly and persuasively. You can communicate complex concepts to both technical and non-technical stakeholders.
• Extreme Ownership: You take full ownership of your projects, campaigns, and decisions, embracing accountability and driving results. Your proactive attitude ensures that challenges are met head-on.
• Strategic Thinking: You possess a strategic mindset, able to analyze the bigger picture and translate it into actionable digital marketing strategies that align with business goals.
• Innovative Mindset: Your creative thinking and willingness to explore new ideas contribute to the constant evolution of our digital marketing efforts.

Others:

Job location: Mumbai

Work schedule: Five day working from office

Professional Growth: As a key player in our team, you will have ample opportunities for skill development, mentorship, and career advancement.

Innovative Environment: Join a forward-thinking company that values creativity and encourages innovative thinking to drive the success of our digital marketing initiatives.

Impactful Work: Your expertise will directly impact our brand's online visibility and growth, shaping the digital marketing landscape for our organization.

Global Exposure: Engage with international teams and stakeholders, contributing to global strategies and gaining invaluable experience in cross-cultural collaboration.

About the client:

Hindustan Unilever Limited (HUL) is a multinational consumer goods company headquartered in Mumbai, India. It is a subsidiary of Unilever, one of the world's largest consumer goods companies. HUL is the largest fast-moving consumer goods (FMCG) company in India, with a market share of over 25%.

In the fiscal year 2023, HUL's revenue was 597.4 billion (US$8.1 billion). The company's media spends for the year were 4.9 billion (US$67 million). HUL operates in a wide range of categories, including:

Home Care: Detergents, soaps, fabric conditioners, air fresheners, and toilet cleaners

Personal Care: Skin care, hair care, oral care, and deodorants

Foods and Refreshments: Tea, coffee, biscuits, ice cream, and snacks

Beauty and Wellbeing: Premium skin care, hair care, and personal care products

HUL is a major advertiser in India. The company spends a significant amount of money on advertising its products across various media channels, including television, print, radio, and digital. HUL's advertising campaigns are known for their creativity and effectiveness. The company has won numerous awards for its advertising, including the Grand Prix at the Cannes Lions International Festival of Creativity.

About Mindshare Fulcrum:

Mindshare Fulcrum, Mumbai is a media agency that is part of Mindshare, a global media services company that accelerates Good Growth for its clients in the age of transformation.

Mindshare Fulcrum is known for its creativity, innovation, and data-driven approach to media planning and buying. The agency has a team of experienced professionals who are passionate about helping clients achieve their business goals through effective media strategies.

The organization is committed to making a positive impact on society. The agency supports a number of social initiatives, including the Mindshare Foundation, which works to improve the lives of children in India. It is a leading media agency in India with a strong track record of success. The agency is well-positioned to continue to grow in the years to come.

Job tags

Salary