University Living
Location
Noida | India
Job description
About us:
University Living is a global student housing marketplace that helps international students find the best place to stay near university campuses around the world. Currently, our platform offers 1.75Mn beds in 35K properties across 265+ international education hubs in the UK, Ireland, USA, Canada, Europe, Australia, New Zealand, Singapore & UAE. Students can consult a 24/7 support team of accommodation experts to discover, compare and book value-for-money accommodation based on their budget, desired location, and other personal preferences.
Work Experience:
• 3-5 years of experience in Paid Ads
Roles & Responsibilities:
1. Plan, create, and manage PPC campaigns across a variety of channels
2. Keyword research and management to optimize bids (add PPC keywords and negative keywords)
3. Optimize bidding at keyword, placement, device, geographic, demographic, and other levels
4. Perform daily account management of PPC campaigns (review expensive under-performing keywords and ensure PPC campaign does not exceed weekly and monthly ad spend budget, maintain Quality Score, impression share and other important metrics)
5. Write engaging and concise copy to modify CTAs on ads to boost click-through-rates and landing pages to boost conversion rates
6. Monitor, evaluate, and present the performance of campaigns by generating weekly and monthly performance reports to clients analyzing trends, goals, opportunities, and other key performance indicators
7. Stay on top of search engine and PPC industry trends.
Preferred Skills:
1. Experience with Google Analytics, Google AdWords, and Facebook Business
2. Functional experience with all channels of Social Media
3. Advanced knowledge of Microsoft Excel and PowerPoint
4. Strong attention to detail
5. Strong interpersonal skills, listening skills, and an articulate presenter
6. Excellent writing proficiency and content creation skills
7. Creative Thinking
8. Analytical skills
9. Research and problem solving skills
Job tags
Salary
