Talent Corner HR Services Pvt Ltd
Location
Mumbai | India
Job description
Job Specification
Title: Head of Marketing Strategy
Experience : 10-15 Years
Package: 25-30 LPA
Reports to: CEO Discipline: Strategy Location: Western Suburbs, Mumbai, onsite.
About Company:
We are a global strategic consultancy dedicated to challengers. The founders are industry stalwarts from consulting & brand-building. We work closely with challenger brands and strongly believe that a challenger is not a brand that challenges somebody , but a brand that challenges something .
The organization is a data-driven consultancy that blends data science, objective media strategy, creative positioning and design thinking; to build valuable connections between brands and consumers. Clients include Tata.EV, Bata India, McDonalds, Sugar Cosmetics, Bisleri and Star Health Insurance.
About the role
As the leader of the Marketing Strategy practice, you will be focused on moving the discipline forward into a new era of insights and business solutions. You'll find all of the usual Strategy responsibilities apply: inspiring and applying audience, market and product insights to our clients objectives; creating robust comms strategies and tactics; and working with client teams and their partner agencies to present the best and most interesting ideas that make marketing effective.
On top of all of that, we push for more.
We puzzle over new data sets, new signals from social platforms, new ways to design creative assets, new testing structures, and new measurement products for our clients. It's all new, unknown and just waiting for us to figure it out.
Day to day You're responsible for developing the strategic vision, driving thought leadership and ensuring the quality of strategic output of across a few clients - in partnership with the CEO, team leaders and alliance partners.
Some of the things we'd like you to do:
We'd like you to be a trusted resource and partner to our most senior clients, especially CMOs, their strategy and innovation leads. You should enjoy working at the edge of what is known in our industry and fueled by trying to figure it out. Ideally you're passionate about your career, and are still a good time if we're stuck at an airport for a few hours.
We emphasize behaviours. We value emotional intelligence, curiosity, and collaboration above all else.
We are looking for a person who is comfortable doing their own research, as well as pulling out and presenting the key insights and ideas. Some days you will be presenting your ideas to clients, and some days you will be providing others with ideas to present. You will feel supported and support others in return.
You will also be a partner to our group companies, in driving thought leadership for the company, as well as being an active member of the industry, taking part in key industry events and identifying talent for future growth of the Strategy team in India.
● Build and grow senior client relationships by demonstrating big picture thinking - become the client's consultant (not limited to campaigns and briefs, but business, communication including content and media), in particular Marketing Directors and CMOs
● Evangelize the practice and its value proposition internally and externally
● Take the lead in developing/ co-authoring briefs for key clients
● Provide key strategic inputs such as:
○ Identify key audiences - sizing and profile using data points, to determine whether
given audience can achieve the client's business objective
○ Within the aligned audience(s), identify key human truth (insight) that leads to a communication platform (one-liner) that demonstrates what a brand should be saying and how it should be behaving in media to drive the change in perception/ behavior (from/ to)
○ Set budget allocation - topline between online/ offline G key channels identified for
each in order to hit the objective
● Be the guardian of consumer journeys focusing on not just performance, but also for building emotional connection with our audience through media
● Build and nurture constructive relationships with client's agencies
● Ability to identify client's challenges and provide smart solutions
○ Work on non-campaign projects such as brand portfolio, brand positioning, GTM strategy as necessary
● A great collaborator - work with, just to name a few:
○ Analytics: to consult on measurement/ learning agenda, consult on learning implications, and take the learning and apply to the next project
○ Client Service: day to day counterpart from insights into the client's needs and upcoming projects
○ Planning: most collaboration happens here. Work together to develop budget scenarios from which client can develop tactical media plans, ensure strategy stays a 'common thread' throughout tactical planning and idea presentations
● Be the external expert of category and consumer trends (especially media related but not limited to), and apply that knowledge to strategy
● Be a great story-teller and make media more 'idea' and 'insight' driven in addition to data-driven
● Lead thought leadership initiatives, e.g. whitepapers, publications, public speaking events
● Be a part of key new business pitches for Venture and its group companies.
A bit about yourself:
● At least 10 years of relevant experience (marketing, media, strategy, research, insight)
● Proven strong senior client relationships in past roles
● Strong understanding of media planning (possible past life). Offline & digital
understanding a big plus
● Strong understanding of media, audiences and culture.
● Ability to drive market and audience research tools, feed insights into the planning process
● Ability to drive the integrated communication process, integrating offline and online as
well as emerging digital/ social platforms and technologies
● Refine and implement Strategy/ Planning tools by collaborating with the global and regional counterpart
● Strong pov on where the wider marketing industry is going.
● Experience in managing teams, including training, individual growth and development plans
What you can expect from us:
Our mission is to make marketing effective by challenging something that needs to change. We do this by employing the world's very best talent to solve some of the toughest challenges of today's digital marketing landscape.
It's important that we hire people whose values reflect those of our own: genuine, results-focused, daring and insightful. You should reflect the attitude of the current zeitgeist of technological disruption, youthful attitude, irreverence, bold adventurousness, provocative and a new consciousness of solutions that are sustainable, circular & green. As a leader, we promise you a workplace that invests in your career, cares for you and is fun and engaging. We believe these factors create a workplace where you can be yourself and do amazing work.
For more info, please call Praveen Sharma@ 9810686873
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