Search Engine Optimization Manager
Location
Mumbai | India
Job description
About Aliens
Aliens Tattoo is a high-energy, vibrant, privately held organization with a whopping 500 million INR valuation, bringing premium tattoo art and body modification services to folks across India. As one of the fastest-growing chains of tattoo studios in the world, we strive to deliver an unforgettable tattooing experience to all our customers. Our Mumbai headquarters is home to a squad of 160+ team players from marketing, sales, support, customer delight, HR, IT, operations, finance, and beyond.
At Aliens Tattoo, our secret sauce is our unique work culture that is all about openness, transparency, creativity, and fun. We're also pretty big on integrity and pushing for personal growth and development. We believe in continuous learning, owning up to successes and failures, and making a positive impact on the community around us. Join our team, and you'll see for yourself why Aliens Tattoo is more than just a company - it's a way of life.
Responsibilities
SEO Strategy
- Develop and implement a comprehensive SEO strategy that aligns with our business goals and target audience.
- Conduct thorough keyword research to guide content creation and optimize website architecture for search engine crawling and indexing.
Content Optimization
- Collaborate with content creators to ensure all website content is SEO-friendly, utilizing best practices for on-page optimization.
- Optimize meta tags, headers, and descriptions across the website to improve click-through rates from search engine results pages.
Link Building
- Develop and execute a link-building strategy to enhance domain authority and improve search rankings.
- Monitor backlink profile to identify and disavow any harmful links that could impact SEO performance.
Technical SEO
- Conduct regular technical SEO audits to identify and resolve issues that could affect website performance in search engines.
- Collaborate with web developers to implement technical SEO enhancements, such as improving site speed, mobile optimization, and schema markup.
Analytics and Reporting
- Utilize SEO analytics tools (e.g., Google Analytics, SEMrush, Ahrefs) to track and report on the performance of SEO efforts.
- Provide actionable insights based on analytics to continuously refine and improve the SEO strategy.
Trend Monitoring and Adaptation
- Stay up-to-date with the latest SEO trends, search engine algorithms, and digital marketing best practices.
- Adjust SEO strategies as necessary to adapt to changes in the digital landscape and maintain competitive advantage.
Cross-Functional Collaboration
- Work closely with other departments, including marketing, content, and IT, to ensure SEO best practices are integrated across all digital initiatives.
Qualifications
- 5+ years of proven experience as an SEO Manager or similar role, with a track record of improving SEO performance and achieving business objectives.
- Strong knowledge of SEO tools and analytics platforms.
- Excellent understanding of search engine algorithms and ranking factors.
- Proficient in technical SEO, content strategy, and link-building techniques.
- Strong analytical skills and ability to derive meaningful insights from data.
- Excellent communication and project management skills.
- Bachelor's degree in Marketing, Information Technology, or related field.
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