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Marketing Specialist


Flexton Inc.


Location

Delhi | India


Job description

Work Timings: 3:30 PM IST - 12:30 AM IST

Strategic Marketing Planning: Develop and execute a cohesive marketing plan to introduce, promote, and sustain company’s service lines and competencies. Work with teams and agencies to develop our website Pinpoint with right groups in social media. Listen to social media and analyze and strategize

Brand Development and Positioning: Define and communicate the unique value proposition of our services, ensuring clear differentiation in the market. Develop and maintain brand guidelines to ensure consistency across all marketing materials. Branding to be also reflecting on the job posting and other recruitment initiatives of the Company in Social Media, specifically LinkedIn. Foster brand awareness while educating target audiences with multiple avenues.

Market Campaigns: Work with sales and execute GTM campaigns, coordinating with cross-functional teams to ensure seamless execution. Capture our success stories and design to draw the attention of our target market Develop creative and impactful promotional materials for our service lines - foster marketing communications. Identify and establish strategic partnerships with influencers, bloggers, and industry experts to amplify brand visibility and credibility. Promote the company through brand partnerships Cultivate a strong online community of engaged customers and engineers, providing support, sharing insights, and gathering feedback. Publish regularly newsletters for internal employee and ex-employees

Market Analysis and Reporting: Monitor and analyze marketing performance metrics, providing regular reports and insights to the leadership team. Stay updated on industry trends, competitive landscape, and customer feedback to inform marketing strategies.

Content Creation and Management: Create compelling content for various channels (website, social media, blogs, newsletters) that educates and engages our audience about the value of our products. Oversee content calendar and collaborate with designers, writers, and videographers for effective content production. Content creation for project proposals, customer presentations


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