Genpact
Location
Bangalore | India
Job description
Manager, Advance Analytics - ANA010157
With a startup spirit and 115,000+ curious and courageous minds, we have the expertise to go deep with the world’s biggest brands—and we have fun doing it. We dream in digital, dare in reality, and reinvent the ways companies work to make an impact far bigger than just our bottom line. We’re harnessing the power of technology and humanity to create meaningful transformation that moves us forward in our pursuit of a world that works better for people. Now, we’re calling upon the thinkers and doers, those with a natural curiosity and a hunger to keep learning, keep growing., People who thrive on fearlessly experimenting, seizing opportunities, and pushing boundaries to turn our vision into reality. And as you help us create a better world, we will help you build your own intellectual firepower. Welcome to the relentless pursuit of better.
We are inviting applications for the role of Assistant Manager / Manager, Advance Analytics
Job Description
• experience in Marketing analytics for primary, specialty care therapy areas with in Pharma / Life sciences
• Demonstrated Advance Analytics operations including brand launch support, brand positioning, customer segmentation, patient analytics, market mix modeling, campaign effectiveness measurement and competitive analysis, Omni channel etc.,
• Experienced in pharma data sets such as IQVIA, Symphony: Xponent, PlanTrak, NPA, DDD, LAAD, FIA, Formulary data, Prescriber Dynamics, Payer, Digital Interaction data, Veeva CRM, Call Activity data
• Knowledge on Statistical techniques like, MMX, Test control analysis, A/B testing, Promo response models, Optimization added advantage
• Managing ROI capabilities how ROI, MMX, Key Opinion leaders influence the potential of Brands, Physicians and Consumers etc.,
• Opportunities to improve go-to-market strategy by gaining additional insight into customer interactions and sentiment
• Hand on experience in R, Python, SQL, Data Bricks
• Experience leading and mentoring a team of 5-7 analysts
• Demonstrate the ability to execute multiple projects in parallel
Qualifications
• Bachelors in Pharmacy / technology
• MBA
• MS/MTech/Mpharma
Preferred skills :
Experience in Advance analytics, Data Science in pharma / life science, which includes the oversight of promotional activities, Omnichannel, measure and optimize various marketing measures, HCP eligibility, and targeting. This role also serves as a key point between sales, marketing and operations related to the areas identified above
Job tags
Salary
