SutraHR
Location
Mumbai | India
Job description
Company Name: Rebel Foods
Website:
Founded: 2011
Headcount: 5,001-10,000 employees
Office Add: Bhandup
Working Days: 5 days (Mon - Fri)
About the company:
We are surrounded by the world's leading consumer companies led by technology - Amazon for retail, Airbnb for hospitality, Uber for mobility, Netflix and Spotify for entertainment, etc. Food & Beverage is the only consumer sector where large players are still traditional restaurant companies. At Rebel Foods, we are challenging this status quo as we are building the world's most valuable restaurant company on the internet, superfast.
The opportunity for us is immense due to the exponential growth in the food delivery business worldwide which has helped us build 'The World's Largest Internet Restaurant Company' in the last few years. Rebel Foods' current presence in 4 countries (including India, UAE, UK, Saudi) with close to 50 brands and 4500+ internet restaurants has been built on The Rebel Operating System. Rebel Foods has built several category leading brands in F&B space namely Behrouz Biryani (Biryani), Faasos (wraps & rolls), LunchBox (Meals), Sweet Truth (Desserts) and The Good Bowl (Bowls) while it has disrupted large categories dominated by global QSRs since decades to reach top 3 position in India in no time via OvenStory Pizza (Pizza) & Wendys (Burgers).
While for us it is still Day 1, we know we are in the middle of a revolution towards creating never seen before customer-first experiences. We bring you a once-in-a-lifetime opportunity to disrupt the 500-year-old industry with technology at its core.
We urge you to refer to the below to understand how we are changing the restaurant industry before applying at Rebel Foods.
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Need for the role
Most of the Rebel Foods brands have grown from being either challenger or category creator to becoming category leaders, driven by innovation and customer centricity. Brands have conceptualized and delivered category disruptive product propositions such as Cheeseblast Burgers (equivalent to Cheeseburst Pizza), Standout/unique Toppings, wholesome festive/fasting menu and the list goes on. This is accompanied by the highest focus on end to end customer experience from the time ofbrand/product discovery to post purchase interaction. At the same time, brands have touched millions of consumers through memorable campaigns/content like The Royal Palate (Food series with Chef Kunal Kapur), Behrouz Eid Campaigns on Royalty, Oven Story IPL campaigns on Standout, Faasos DateAWrap challenge etc.
However, given the increasing competition & digital clutter in the food space, and more so in the digital content space, the same old approach will not help in strengthening our brands awareness. Hence, we need to think out of the box.
Our strategy going forward is to build brand love via three pillars:
1) Deliver Best in class Customer Experience
2) Create Personal Delight through Hospitality
3) Enhance Creativity, Differentiation & Organic Awareness of our brands
We are looking for a Creative Wizard who can help significantly up our game in creative communication across all channels & media, whose contribution will help Rebel push specifically on 2nd & 3rd objective.
About for the role
The creative head will be responsible for driving creative thinking and communication across all touch points (from app, web to email, social, packaging) for all the Rebel brands. He/she will work closely with the brand teams and will be responsible for a) devising the end to end communication strategy for the brands and b) implement those strategies.
This person will have three teams (25-30 strength) reporting to him/her:
1) Social/ copy/ communication thinking team
2) Graphic design team
3) Production/studio team
Creative head will report to CMO (VP brands)
Responsibilities
There will be three broad set of responsibilities:
a) Content on App / web:
i) Manage a team of content specialists and work with product / tech teams to build and sustain a
visually appealing and engaging App / Web for all the brands
ii) Timely launches and managing various promotions on the app / web based on brand team inputs
b) Managing Social presence for all the brands under Faasos umbrella
i) Manage all social media - from twitter to facebook, blogs, instagram - presence of individual brands
ii) Develop and implement engaging content based on the brand briefs
iii) Engage with the blogger/influencer community and activate them
c) Design across all touch points
i) Work with the head of design and his team to develop beautiful design / content for all touch points
for each brand - Email, SMS, Packaging, web etc. etc.
ii) Design, develop and implement all campaigns for each brand working with brand teams.
Qualifications and Experience
1. He/She should be passionate about design / communication / brand building
2. Should have a tremendous sense of humor.
3. Prior experience of leading a creative / brand comm / social media team in a company / ad
agency (min. 3 - 8 years; relevant exp)
4. Has a proven track record for executing out-of-the-box campaigns
5. Displays in-depth knowledge and understanding of Social Media platforms, their respective
participants (Facebook, Twitter, Google+, Blog, YouTube, Instagram, Pinterest etc.) and how
each platform can be deployed in different scenarios.
6. Has understanding of the various social media tools for ORM, social listening, social media
management, etc.
7. Has leadership skills required to lead and manage a dynamic team.
If youre looking for a change and/or career advancement, please mail me an updated copy of your resume with the below details -
Years of Exp:
Current CTC:
Expected CTC:
Notice Period:
Current Location:
Reason for change:
Job tags
Salary
Rs 25 - 40 lakhs p.a.
