Associate Product Marketing Manager
Location
Mumbai | India
Job description
Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- Less than 3 years of full time work experience in any industry.
Preferred qualifications:
- Experience in marketing, brand management, strategy consulting, agency, technology, or a related field.
- Knowledge and passion for Google's products and the technology industry.
- Ability to have a global mindset and think across disciplines, industries, cultures, and scenarios.
- Ability to work with ambiguity and agility.
- Excellent problem-solving skills along with capacity for developing and understanding strategy.
- Excellent program management and communication skills.
About the job
As an Associate Product Marketing Manager (APMM), you will be part of the APMM Program, Google's global program for early career Marketers. During your time in the program, you will work on priority marketing projects in your organization and be supported by dedicated mentors and leaders. In addition to your core work, you will complete learning and development milestones, attend APMM programming, and actively contribute to the APMM community.
You will also be assigned marketing projects within India Marketing supporting their business goals and you'll make direct contributions under the scope of a larger project, with general guidance. You'll drive growth marketing and optimization, contribute to Google's brand strategy, generate user insights, and/or manage campaigns and programming.
This APMM role is in the India Marketing organization.
Please note this role is not eligible for immigration sponsorship.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Responsibilities
- Assist in defining and executing go-to-market strategies and campaigns for new product or feature launches, and measure efficacy against key KPIs.
- Assist in developing programs aimed at acquiring customers (including business strategies, messaging, collateral, events), increase our engagement with them, and measure the efficacy of such programs.
- Support the team in evaluating product and feature improvements to better meet user needs, product readiness for launch, and communicate the new developments to users.
- Assist in developing client and executive narratives and presentations, case studies, and content designed to accelerate the business momentum to better engage Google's customers and agency partners.
- Assist in executing marketing related tasks within the scope of a larger product or project, under guidance from the manager.
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