Birdeye
Location
Delhi | India
Job description
Marketing Operations Manager (Permanent WFH ) Timings : US Shift (7:30 PM)
What You’ll Do Birdeye is looking for a Marketing Operations Manager to join our Revenue Operations leadership team Reporting to the Director of Revenue Ops , you’ll be a critical member of the broader revenue operations ecosystem. You will work in alignment with marketing operations counterparts in the US and India. You will also work in close collaboration with cross-functional teams - marketing, sales, BDR/SDR, Business Intelligence, Product, and Systems teams to help streamline marketing processes, improve the lead-to-deal flow, enhance marketing productivity, and support revenue growth. Responsibilities Own the end-to-end lead flow and lead management process, ensuring quality leads are getting tracked properly and passed to sales with the full context and clarity required for successful hand-off and follow-up Implement best-in-class marketing analytics that provides insight across all channels, campaigns, and activities. Build and maintain reports and dashboards that highlight important marketing performance metrics Identify areas of inefficiency for process and technology optimization and propose solutions that enable scale Work with leaders in Sales, Marketing, Finance, and Product to ensure we have an accurate view of marketing performance and business contribution Define and continuously refine end-to-end campaign processes from the intake and planning to QA and launching in Hubspot Identify and document workflows, content, owners, deliverables, QA process and SLA across the campaign lifecycle Hands-on problem solver with proven technical background to troubleshoot and solve sophisticated problems with MarOps and RevOps Strong understanding of using reporting tools for pipeline, campaign attribution and other campaign reporting Demonstrated ability and knowledge of data analysis and statistics including hypothesis testing, A/B testing, etc Support campaign and program launch as needed in HubSpot and SFDC - strong technical knowledge of marketing automation tools Requirements 7+ years of Marketing Ops experience, preferably in SaaS Degree in Business or related field Ability to operate autonomously with demonstrated experience, knowledge, and expertise within SaaS / Enterprise Software. Startup experience is a plus. Strategic thinker with the ability to glean insights from processes, data, sales team feedback, industry best practices, continuous personal development, etc. to develop improved strategies Strong understanding and experience with both highly transactional, inbound, inside sales models, and mid-market/Enterprise inside and field sales models. Strong working knowledge of Salesforce.com, Hubspot, and other marketing automation tools, including best practices for use, integrations, and reporting. Proven record of developing and implementing tactical initiatives that improve marketing productivity, and conversion rates Strong project and program management skills. Intimate knowledge of lead automation and follow-up best practices, outbound lead generation, and reporting/analytics Expert communication skills, with experience building presentations and analyses for presentations to the senior leadership team. Please send your CV to [email protected]Job tags
Salary
