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Location

Jalandhar | India

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Job description

Job description

Job

Name

PA

(Business

Unit)

:

Relationship

Manager

Retail

Agri Job

Title

: (Job Name) Relationship Manager Business

Unit

(PA)

:

Retail Agri Team

:

(Sub team in the PA) : Agri Sales Team Reports

to

(job)

:

Cluster Head / Circle Head Location

of

role

:

Pan India Job

Fn

:

Sales Role

Type:

Individual Contributor

No

of

direct

reportees

:

NIL

Travel

Required:

Extensive (commute to source / service his portfolio)

Job

Band

Range

:

E1 E4 Job

Purpose Acquisition, enhancement and retention of customers by providing best possible services and being the dedicated point of contact for customers of Agri sector. Job

Responsibilities

(JR)

:

6

–

8

Areas

Actionable

(4-6) • Sourcing and Business Generation • Business scoping of geographical market for farming and rural community • Sourcing proposals from individual farmers / Co- operative societies / Rural Mandis & Markets / Kissan Clubs / Farmer Producer Organizations etc. • Conducting marketing activities for generating new business • Work on productivity benchmarks • Market Update and Change in Product • To keep an update with respect to market / Processes requirement, competition and customer banking behavior. • To understand the changing dynamics in the market and propose amendments in various product offerings. • To keep abreast of changes in State Government laws and policies. • Relationship Building and Maintenance • To liaison with new and existing customers for relationships. • To be in touch with agro centers /rural mandis / Rural markets / Kisan clubs for maintaining and deepening existing relationships. • Addressing complaints received from customers within stipulated TAT. • Delinquency / Rotation & Recovery / Housekeeping • To work towards minimal delinquency in portfolio. • Follow-up with customers for recovery. • To monitor rotation of accounts To avoid dropping of limit in customers’ account, · ensure submission of documents like LAD, CAM, · etc. · • To support legal and remedial team for legal · actions · • To work towards keeping Housekeeping · parameters under control. · • Farmer Education and Capacity • To conduct village level farmer meetings and · Building educate farmers on various products offered by · bank · • To make farmers aware of various aspects of · banking and keep them informed about tools and technology for improving farm production. · • To educate farmers about debt waivers, crop · insurance & government subsidies. · • Increased penetration and cross sell • Cross sell of other assets and liability products · • Promotion of digital platforms like NetBanking, · Mobile Banking, PayZapp, Insta Alert, Smart Buy, · Chillr, etc. · • Training and Development of SO/HBL • To utilize the sales resources (HBL/SO) for optimal · sales support. · • To groom supporting staff and enhancing their skills · by imparting regular trainings for better customer · relationship dealing. · • To monitor performance and counseling them for · delivery · • Relationship with Retail Branches and • Liaise with Credit to ensure timely decisioning of · Other Stake holders proposals & closure of Housekeeping items. · • To coordinate with Remedial team for NPA cases · and work towards recovery of the same · • To coordinate with the local Operations team for · disbursement · • Liaise with RBB team for activation of branches for · KGC business & for providing best services to · customers · • To liaise with Business Correspondents (BC’s) for · new & existing customer relationships · • Others Any other task assigned by seniors from time to time. ·

Educational

Qualifications

Key

Skills · • Graduation (preferably Agri Business) · • Post-Graduation MBA (preferably Agri · Business) • Sales and Influencing Skills · • Banking Product & Process Knowledge · • Planning and Organizing Skills · • Communication · • Knowledge of Competition & Current trends in · financial Industry .Experience

Required Minimum experience of 1-3 years in a similar role or Sales experience in Seed companies, Fertilizer · companies, Agri Product companies, Banks, etc. • Preferred from Banking / Financial Services. ·

Major

Stakeholders

(intra team and cross functional stakeholders, who would need to be interacted with for discharging duties) · • Customers • Credit · • Branch Banking • Operations · • Farmers · • Agro Centres/ Rural mandis / Rural Markets / Kisan Clubs · • Business Correspondent · • Senior Leaders from Product/Sales · • Audit · • HR · Only local candidates preferred

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Job tags

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Salary