Location
Delhi | India
Job description
Purpose : To plan and execute media campaigns and sponsorships for MSIL
Role Description:
- Planning and executing media associations(sponsorship) and brand campaign with efficient(maximize ROI) and effective media plans
- Tailoring the Media Mix to communicate the marketing communication and brand imagery to right target audience, at right time and at right place (medium of communication)
- Tracking media habits and media consumption patterns (Medium Wise, Genre Wise), Industry Media Spends (medium, genre) and continuous engagement with various media houses across mediums to understand the trends and opportunities.
- Maintain Media Agency & Vendor relationships along with Rate Delivery and quality delivery
Qualification : MBA (Marketing)
Experience : 4 - 7 years
Principal Accountabilities :
- Media Planning - (TV, OTT, PRINT, CINEMA, OOH & RADIO)
- 100% and efficient utilization of media budgets
- Optimized and efficient media plan
- Monitoring performance of media agency and plans/associations(sponsorships) deliverables
- Negotiation of media rates
- Competition Media Tracking & Trend Monitoring
- Management MIS & Presentation
- Adherence to internal controls and policies
Skills/Knowledge
- Understanding of Media Basics of Reach, Frequency & Impact based planning
- Independently (Hands on experience) of handling and developing media campaigns, execution and monitoring of media plans
- Co-ordination & Negotiations with media agency partners
- Monitoring of day to day and campaign related work of media agency
Behavioural Competencies :
- Go-Getter
- Team Player
- Critical thinking
- Negotiation Skills
- Problem Solving
- Customer Obsession
Technical Competencies :
- Knowledge of media planning and measurement software/tools like YUMI, Adex, IRS, ABC, Comscore, TAM, RAM etc
- Understanding of BARC & Digital Planning Tools
- Proficiency inMS Office
Job tags
Salary
