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Location

Ahmedabad | India

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Job description

Position Title: - Digital Marketing Executive

Location : Ahmedabad (Sciencity)

Job Summary:

We are looking for an experienced Digital Marketing Executive to assist in the planning, execution and optimization of our online marketing efforts. The promotion of products and services through digital channels is a complex procedure with great potential which becomes increasingly useful for companies such as ours.
The ideal candidate will have a passion for all things marketing and technology. You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign.
Roles & Responsibilities:
• Assist the team in the development of the overall digital marketing strategy
• Implement digital marketing activities across a broad range of digital marketing channels (SEO, SEM, Social Media, Email, Mobile, Display)
• Plan and monitor the ongoing company presence on social media (Twitter, Facebook, etc.)
• Manage and maintain the company's owned media including websites, mobile apps, and email/CRM software
• Launch optimized online adverts through Google Adwords, Facebook, etc. to increase company and brand awareness
• Be actively involved in SEO efforts (keyword, image optimization, etc.)
• Prepare online newsletters and promotional emails and organize their distribution through various channels
• Provide creative ideas for content marketing and update website

• Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends, etc.)
• Acquire insight into online marketing trends and keep strategies up-to-date
• Manage social media marketing campaigns
• Set up conversion, pixel, and event tracking on the website and across various digital platforms
• Conduct research on market trends, brand's audiences and competitors, and end-to-end consumer journey to drive engagements and conversions
• Analyze digital marketing analytics reports and share insights with the team to develop optimization plans
• Stay abreast of emerging digital tools and platforms, digital marketing trends, new technologies, and share insights with the rest of the team

Required Profile Qualification and Skills:
• Proven experience as Digital Marketing Executive or similar role
• Excellent understanding of digital marketing concepts and best practices
• Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
• Skills and experience in creative content writing
• Analytical mindset and critical thinking
• Excellent communication and interpersonal skills
• Bachelor's degree in marketing or business

If you are interested so pin your updated CV below mail id : 
[HIDDEN TEXT]

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Job tags

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Salary