Marketing Copywriter / Content Specialist
Location
Delhi | India
Job description
ABOUT THE BRAND
Makemake Organics is an American baby and kids brand with focus on modern and sustainable fashion while respecting people and the planet. A seamless combination of modern design and natural hues, our approach to design and collections is minimal, fresh and effortless.
BRIEF
We are looking for a skilled copywriter to craft product, homepage, email, and other editorial, marketing, and social copy. This position will work cross-functionally with marketing, production, design, and merchandise teams to conceive and execute brand copy across multiple platforms.
RESPONSIBILITIES INCLUDE
- Writing accurate and compelling product descriptions for online site content
- Write copy for emails and website including homepage, category pages
- Execute copy across google display, social paid ads, and marketing channels.
- Work collaboratively with graphic designers and digital team to ensure that copy and visuals complement storytelling
- Collaborate with the creative team to write scripts and briefs for video production
- Emphasis on marketing angles, ad copy creation, video scripts, and other tasks related to marketing and sales performance
- Partner with creative, marketing, design, merchandising, production teams to ensure copy is brand-appropriate and effective across all digital touchpoints
- Regularly check the site to ensure all product copy is uploaded correctly and work with the digital and creative teams to quickly update misinformation or troubleshoot issues
- Write and edit original copy for 4-5 blog posts per month
- Work with SEO team/agency to improve visibility in search
QUALIFICATIONS
- Bachelor's degree in Journalism, English, Creative Writing, Advertising, Communication, Fashion, or a related field
- Excellent written communication skills, including spelling, punctuation, and grammar
- Strong understanding of digital and social platforms, as well as their use within marketing
- Basic understanding of SEO principles, E-commerce and Shopify.
- Knowledge of fashion terminology, trends, fabrics, and brands
JOB TYPE: Full-time
LOCATION: On site - South Delhi
Job tags
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