Location
Bangalore | India
Job description
We are looking for a web analytics specialist with at least 3 years of experience in the analytics domain. If you understand data and possess a flair for web analytics this is the right opportunity. At the heart of this assignment is your ability to contribute to the organisations growth plans by becoming a key member of a team that s always excited to deliver new experiences to our customers.
Web Analytics Specialist Responsibilities:
- Share insights from analysis performed via analytics tools for various campaigns and online properties
- Identify trends based on data inferences and suggest to the team for improvement in campaigns and website performance
- Aid Implementation of new processes to improve the organization s deliverables and add value to the clients.
- Presenting web analytics data to non-technical audiences and ability to train team members on Google Analytics / Tag Manager.
- Configuring cookie consent solutions in line with GDPR.
- Analysing digital advertising (Google Ads, publisher campaigns) and social media (Facebook, Twitter, Instagram, LinkedIn) data and building campaign reports.
- Assist in the coordination and implementation of marketing strategies, and delegate tasks to achieve strategic goals.
Qualifications
Graduates from any discipline with 3-5 years experience in the above profile.
Skills
You will need to have:
- 3 years of hand-on experience configuring web analytics spanning Google Tag Manager (GTM), Google Analytics (GA), and Google Search Console (GSC).
- Experience in other Tag Management Systems (Adobe Analytics) is a plus.
- Solid understanding and experience with configuring marketing tracking pixels such as Facebook pixel, Google tags, and other marketing platforms.
- Working knowledge of Google Analytics 4 (GA4), being able to explain the difference between GA4 and GA3 (Universal) to marketing stakeholders.
- Experience migrating website analytics from Google Analytics Universal to Google Analytics 4
- Experience building dashboards for web analytics using Google Data Studio.
- Experience in finding solutions to track various aspects of visitor interactions across the digital media.
Job tags
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