Havas Life Sorento
Location
Mumbai | India
Job description
Job Summary
The ideal candidate will be instrumental in developing and executing strategic initiatives for healthcare clients. The role encompasses strategic thinking, consumer/HCP insights, secondary data mining, data analytics, promotogram development, project management, collaboration, and effective communication. Job Description : Strategy Thinking: Develop and implement innovative brand strategies tailored for the healthcare sector and align strategies with the unique needs and regulations of the healthcare industry. Consumer/HCP Insights: Conduct thorough research to understand healthcare consumer and professional insights. Translate insights into strategic plans that resonate with target audiences. Secondary Data Mining: Utilize various sources to gather relevant secondary data specific to healthcare. Analyze healthcare data to inform strategic decision-making. Data Analytics: Leverage data analytics tools to gain actionable insights for healthcare campaigns. Project Management: Oversee end-to-end project management for healthcare clients. Collaboration and Communication: Collaborate with internal teams, clients, and healthcare professionals. Communicate effectively to ensure alignment with healthcare clients' goals. Attention to Details: Demonstrate meticulous attention to details, particularly in healthcare compliance. Ensure accuracy and precision in healthcare-related data analysis and reporting. Team Player: Share healthcare industry knowledge and contribute to team success. Marketing & Data Soft Skills: Apply marketing expertise with a focus on healthcare industry nuances. Presentation Skills: Develop and deliver compelling presentations tailored to healthcare stakeholders. Qualifications : • Bachelor’s degree in Marketing, Business, or a related field. • 3 years of experience in brand planning, preferably in healthcare advertising. • Strong understanding of healthcare industry regulations and compliance. • Excellent communication, collaboration, and leadership skills.Job tags
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