Location
Ahmedabad | India
Job description
Company Description
Purple Media Marketing is an advertising agency offering clients comprehensive digital marketing solutions. Our expertise includes SEO, PPC, social media marketing and management, content creation, and website design & development to increase brand visibility and generate quality sales and leads. We are located in Ahmedabad and are committed to helping our clients reach their full potential.
This is a full-time, on-site role for a Brand Manager at Purple Media Marketing in Ahmedabad.
Roles & Responsibilities
Brand Strategy Development:
- Develop and implement comprehensive brand strategies aligned with the company's overall objectives.
- Conduct market research to identify trends and opportunities for brand growth.
Brand Positioning:
- Define and maintain the brand's unique selling propositions and positioning in the market.
- Ensure consistency in brand messaging across all communication channels.
Brand Identity Management:
- Oversee the development and maintenance of the brand's visual and verbal identity.
- Monitor and enforce brand guidelines to maintain a cohesive brand image.
Cross-Functional Collaboration:
- Collaborate with various departments, including performance marketing, website development, graphic design and social media marketing, development, to ensure brand alignment.
- Provide guidance on brand-related considerations in cross-functional projects.
Market Analysis and Competitor Monitoring:
- Stay informed about industry trends, market dynamics, and competitor activities.
- Analyze market data to identify opportunities and threats, adapting brand strategies accordingly.
Budget Management:
- Develop and manage budgets for brand-related activities, ensuring efficient use of resources.
- Track and report on the ROI of brand initiatives.
Brand Performance Metrics:
- Establish key performance indicators (KPIs) to measure the success of brand initiatives.
- Regularly analyze and report on brand performance, making data-driven recommendations.
Brand Innovation:
- Identify and explore innovative opportunities to enhance the brand's relevance and competitiveness.
- Stay updated on emerging trends and technologies that could impact the brand.
Reporting and Documentation:
- Prepare regular reports on brand performance and present findings to relevant stakeholders.
- Maintain comprehensive documentation of brand strategies, guidelines, and initiatives.
Qualifications
- Strong knowledge of branding and marketing principles
- Experience in developing and implementing comprehensive brand strategies
- Excellent communication and interpersonal skills
- Experience in brand communication, positioning social media presence and growth
- Good skills in brand strategy developmentÂ
- Developing and implementing brand strategy
- Handling digital marketing campaigns through all areas of the project life cycle
- Ensure strategies align with brand values, target audience and positioning
- Relevant experience in brand growthÂ
- Facilitate effective communication between team members and clientÂ
- Should be good at time management and multitasking
- Ability to analyze market trends and adjust strategies accordingly
- Proficiency in project management and organization
- Ability to work collaboratively with cross-functional teams
- Bachelor's degree in Marketing, Business Administration, or related field
- Experience in the advertising or marketing industry is a plus
Job tags
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