ThoughtWorks, Inc.
Location
Bangalore | India
Job description
Thoughtworks seeks a senior B2B Marketing Operations Analyst to manage the data flow in our sales and marketing funnel.
This strategic role is an opportunity for a customer-obsessed individual excited about helping sales and marketing teams connect lead and customer data to growth opportunities. You are a doer, a team player, a self-starter, an analyst and an excellent communicator.
You will be part of the Growth Funnel Process & Enablement team, which
sits across Thoughtworks GTM (Go-to-Market) Operations function, bringing together Martech, Analytics, Website, and IT experts to deliver a unified experience for our customers and internal teams. You will work closely with the Process and Enablement Lead to develop, implement, and maintain processes that support Thoughtwork's Growth strategy. You will be critical in streamlining and enhancing our marketing processes across the sales and marketing funnel. Your primary focus will be ensuring that our marketing and sales teams progress leads and nurture contacts to achieve growth objectives with the right digital tools and processes.
Analyse and monitor the effectiveness of new funnel processes.
Daily review of customer data across crucial funnel stages to detect process and system issues that require attention.
Proactively flag issues, perform analysis, and propose solutions to address challenges.
Demonstrate an understanding of our customer data and be able to assist with list reviews to ensure our algorithms are working, picking up legit lead and contact profiles rather than spam.
Regularly meet with regional marketing and sales teams to gather feedback on existing processes, understand new requirements, and propose data-driven process enhancements to the GTM operations team.
Coordinate with IT and other departments to integrate and optimize marketing tools and technologies.
Collaborate with various marketing team members to identify process bottlenecks and opportunities for improvement.
Act as a liaison between the marketing team and other departments to ensure alignment and collaboration.
Develop comprehensive documentation for marketing processes, policies, and best practices.
Ensure all marketing documentation is up-to-date, accurate, and accessible to the team via our intranet
5-8 years of marketing operations experience in B2B
Proven lead management experience within Salesforce. Knowledge of other platforms, such as Zoominfo and LeanData, is advantageous.
Attention to detail and able to communicate effectively across a broad range of audiences, from Campaign Managers and SDRs to Sales and Marketing leadership
Facilitate training sessions and workshops for the marketing team on new processes, tools, and technologies.
Work closely with various marketing departments to document new procedures and updates.
Helps the team and broader organization adapt to changes in processes and tools.
Develops communication strategies to facilitate smooth transitions.
Demonstrate a self-starter mentality with a drive to build and optimize.
Ability to conceptualize, plan, and document effectively.
Strong organizational, prioritization, project management, and time management ability with a deadline focus.
Familiarity with data protection and privacy regulations.
There is no one-size-fits-all career path at Thoughtworks: however you want to develop your career is entirely up to you. But we also balance autonomy with the strength of our cultivation culture. This means your career is supported by interactive tools, numerous development programs and teammates who want to help you grow. We see value in helping each other be our best and that extends to empowering our employees in their career journeys.
Country: India
City: Bangalore
Date Posted: 03-04-2024
Industry: Information Technology
Employment Type: Regular
Join Thoughtworks and thrive. Together, our extra curiosity, innovation, passion and dedication overcomes ordinary.
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