Location
Noida | India
Job description
Overview:
The LinkedIn Marketing role is crucial for our organization as it focuses on leveraging the professional networking platform to elevate our brand presence engage with industry professionals and generate leads. The individual in this role will be instrumental in driving our companys marketing initiatives and establishing thought leadership within our target audience on LinkedIn.
Key Responsibilities:
- Create and execute LinkedIn marketing strategies to increase brand visibility and engagement
- Develop compelling content tailored for LinkedIn posts articles and sponsored content
- Monitor and analyze key metrics such as reach engagement and conversions to optimize LinkedIn marketing activities
- Optimize company LinkedIn page and ensure it reflects the latest brand messaging and offerings
- Utilize SEO best practices to improve the discoverability of the companys LinkedIn content
- Engage with industry professionals and participate in relevant LinkedIn groups to build a robust professional network
- Create and manage LinkedIn ad campaigns to drive lead generation and conversions
- Collaborate with the content and design teams to ensure consistency and quality in all LinkedIn marketing materials
- Stay updated with the latest LinkedIn trends and best practices to continuously improve our marketing efforts
- Report on the performance and effectiveness of LinkedIn marketing initiatives to the marketing leadership
Required Qualifications:
- Bachelors degree in Marketing Business Administration or a related field
- Proven experience in executing successful LinkedIn marketing campaigns
- Demonstrated ability to use LinkedIn Analytics and other social media management tools
- Strong understanding of SEO and its application in the LinkedIn environment
- Excellent written and verbal communication skills with a focus on professional networking
- Ability to analyze data and derive actionable insights to optimize marketing strategies
- Experience in creating and curating engaging content for professional audiences
- Knowledge of lead generation techniques specific to LinkedIn
- Ability to work collaboratively with crossfunctional teams and leverage their expertise in LinkedIn marketing
- Proven track record of leveraging LinkedIn for thought leadership and brand building
- Certifications in LinkedIn Marketing or Social Media Marketing is a plus
- Experience in B2B marketing and understanding of professional audience behavior on LinkedIn
- Ability to multitask and manage multiple LinkedIn marketing initiatives simultaneously
- Strong attention to detail and ability to maintain brand consistency across LinkedIn content
- Proactive attitude with a passion for staying ahead in the everevolving landscape of LinkedIn marketing
engagement,seo,team collaboration,linkedin marketing,social media management,brand visibility,b2b marketing,content creation,data analysis,lead generation,brand consistency
Job tags
Salary
