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Location

Kolkatta | India

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Job description

Job Description

Associate Manager / Analyst- Performance Marketing (3-5 yrs)

Key Responsibilities:

I. Be a Subject Matter Expert (SME) in providing advisories on all PPC platforms

II. Explore various platforms opportunities globally for cooperation

III. Cascade KPIs and goals aligned to stakeholders' needs across the demand and supply spectrum.

IV. Establish the capability of providing actionable insights during mid and post-campaign reports to improve in-flight optimizations and future campaign brief recommendations

V. Set up processes in compliance with the finance process (including end of campaign reconciliation) to drive operational excellence.

VI. Be an expert on media behavior and how the target audience interacts with social touchpoints (i.e. Google, Facebook) and any cross-channel delivery.

VII. Build strong relationships across internal stakeholders.

VIII. Lead a team to plan & deliver campaigns across multiple Paid platforms

IX. Core platforms: Google, Bing, Facebook, Instagram, Snapchat, Twitter and Bigo Ads required;

X. Onboarding Additional platforms and creating a playbook such as Kwai, Sharechat, Twitter, LinkedIn, and Pinterest are highly recommended).

XI. Lead and implement Social campaign activities of established local and global brands across multiple industries & Geos

 

What we are looking for from you?

 

An energetic middle manager with a:

 

I. Strong analytical, problem-solving and time management skills.

II. Ability and vision to think strategically and drive solid results for the business.

III. Passion for developing and managing a team.

IV. Leadership skills demonstrated as an ability to anticipate and remove barriers to productivity, drive teams towards clear goals and take effective decisions.

V. Strive for excellence demonstrated by setting high standards for yourself and others, holding teams accountable, and focusing on continuous optimization while mitigating risks.

VI. Proven track record in establishing high levels of stakeholder satisfaction.

VII. Develop and execute strategies to reduce churn and drive engagement and retention activities

 

VIII. Responsible and accountable for the coordinated management of multiple activities directed towards retention objectives

IX. Analyze customer data and drive retention strategy execution

X. Responsible for end-to-end customer engagement and retention campaigns

XI. Experiment across the whole engagement and retention funnel constantly looking for maximum impact on DAU (Daily Active Users)

XII. Create, implement and optimize daily/weekly/monthly campaigns (engagement and retention - both automated and not automated)

XIII. Should be able to handle CRM tools, execute, measure and analyses campaign metrics

 

Requirements

Role requirements:

 

• 3-5 years of relevant PPC and retention experience or related media planning experience
  
• Highly passionate and keeping abreast of the digital marketing, industry trends, best practices and emerging technologies
  
• Proven track record of building winning teams and client case studies
  
• Problem solver through an analytical and creative thinking mindset to navigate solutions
  
• Persuasive and effective communicator
  
• Able to deliver excellent results consistently
  
• Focused and resilient to a fast-changing environment
  
• Result oriented and driven leader
  
• Experience in working, influencing, and networking within a matrix environment and driving change
  
• Good with data analytics and making value out of a large pool of data
  
• Have the ability to seamlessly transition from  high-level creative brainstorming to conducting and analyzing experiments and sweating the  details
  Only google experience ,  not meta 
  
• Only lead generation experience, not conversion
  
• Only app install campaign experience,  not sales
  
• Hands on experience in Meta performance Marketing
  

• Proven experience in scaling of accounts from scratch.
  
• Strong knowledge and expertise in experimentation, split and multivariate testing.
  
• Exposure to Meta bidding strategies.
  
• Hands on expertise on data analytics
  
• Past experience in D2C is a plus.
  

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Job tags

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Salary