4) Key Result Areas: Write the key results expected from the job and the supporting actions for each of these key result areas (For a majority of jobs typically there could be 4- 7 key result areas)- Maximum 10 KRAs can be updated
New Client &
Business
Acquisition
Targets new client acquisition through sourcing of leads and business conversions in conjunction with DSA Channel Partners, Area/Cluster Head and independently as well
Manages retention of existing clients and activation for cross sell [ ABG/ non ABG], ensuring growth in business volumes
Strengthens & leverages existing client relationships to generate leads and business through word of mouth and good will
Ensures regular meetings and sales calls with prospective clients and retail DSAs on a daily basis to source business
Ensures acquisition of the right profile of customers by sourcing customers based on relevant surrogates as per the segmentation norms
Provides inputs to Area/Cluster Head on competitor activity & latest market developments in the local area
Drives and participates in initiatives, campaigns and contests to generate business through channel partners keeping in keeping with seasonality of local/ regional business cycles
Monitors and achieves target book size through the above activities
Channel
Management
Meets attorneys, professional organizations, bankers, channel partners, DSAs, Chartered Accountants etc in the real estate sector in designated region of operations to identify and source business leads and distribution expansion opportunities
Meeting new channels every month and Ensures timely on boarding of the DSA's, DST's, Broker's and other channel partners
Ensures timely payout of channel partner payments and resolution of queries raised by the Retail DSA Channel Partners
Acts as a knowledge partner and enables channel partners to enhance their understanding of products, market characteristics, financial know how and regulatory requirements
Sales
Operations &
Internal
Compliance
Understands and ensures all company policies & procedures are followed through the entire sales cycle and ensures compliance of the same
Follows the standardized sales process and documentation norms for quick and compliant closure of client's request
Ensures collection and submission of accurate documentation required for credit analysis
Performs pre & post sanction activities like:
Coordinating for execution of documentation & sanction of loan proposals with the credit risk team
Coordinating for disbursements or any subsequent deviations during the credit life cycle with the operations team
Adheres to Risk and credit lending norms in referring loans for new customers and extending loans for current customer set
Monitors and supports the recovery of NPAs from relevant customers
Coordinates with market intermediaries like banks & distributors for smooth operations
Ensures the Legal and technical completion of each case as per company and regulatory norms
Shares policy inputs and updates based on market intelligence of the region/ market dynamics.
Identifies, proactively flags off and monitors delinquent cases closely and makes efforts towards collection of the dues.
Monitors Non-Starter cases and makes subsequent effort for the recovery of the dues and regular payments from case
Sales MIS &
Reporting
Shares detailed periodic activity & sales reports with the Branch Head and Business Analyst- Mortgages
Ensures updation of various MIS related to the status of the cases and related actions. Daily progress report of cases in WIP to channels.
Monitors PDD's and ensures collection and submission
Leverages sales MIS to track own progress against targets on Book size, NII
Customer
Servicing &
Relationship
Management
Retains and manages existing clients through faster TATs, effective query resolution & proactive client servicing
Keeps abreast with changing market conditions and client requirements and conduct regular meetings with the customer as part of post services
Customer interface including completion of documentation
Share regular update on sanction and disbursement status to the customer.
Coordinate with client and regular update on document completion.
Post disbursement customer servicing including PDC/ECS replacement