PW (PhysicsWallah)
Location
Noida | India
Job description
The Associate YouTube SEO Specialist is responsible for optimizing YouTube videos and channels to improve search visibility, engagement, and overall performance. This role involves keyword research, metadata optimization, content strategy, and performance analysis. Responsibilities: Keyword Research: Conduct keyword research to identify relevant and high-volume keywords for YouTube videos and channels. Use tools like YouTube Search, Google Keyword Planner, and third-party tools to identify keyword opportunities. Metadata Optimization: Optimize video titles, descriptions, and tags with relevant keywords to improve search visibility. Ensure that metadata is accurate, descriptive, and compelling to attract clicks. Content Strategy: Collaborate with content creators and video producers to develop an effective content strategy. Identify trending topics, audience interests, and content gaps to create engaging and relevant videos. Performance Analysis: Monitor and analyze the performance of YouTube videos and channels using YouTube Analytics and other reporting tools. Track key metrics such as views, watch time, engagement, and conversion rates. Use data insights to optimize future content and strategies. Competitive Analysis: Conduct competitive analysis to identify strengths, weaknesses, and opportunities for improvement. Benchmark performance against competitors and industry standards. YouTube Algorithm Updates: Stay updated on YouTube algorithm changes and best practices. Adapt strategies to align with algorithm updates and changes in search trends. Collaboration: Collaborate with cross-functional teams, including content creators, video producers, social media managers, and marketing teams. Coordinate efforts to ensure alignment with overall marketing and content strategies. Continuous Learning: Stay informed about the latest trends, tools, and best practices in YouTube SEO and video optimization. Continuously improve skills and knowledge to drive better results. Qualifications: Bachelor's degree in Marketing, Communications, or a related field. 1-3 years of experience in YouTube SEO, digital marketing, or content creation. Proficiency in YouTube Analytics, Google Keyword Planner, and other SEO tools. Strong analytical skills and attention to detail. Excellent communication and collaboration skills. Ability to work in a fast-paced environment and manage multiple projects simultaneously. Creative thinking and problem-solving skills.
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