Conduct market research and competitive analysis to identify best practices, and opportunities for differentiation in branding and marketing.
Collaborate with cross-functional teams to develop compelling employer brand messaging and creative marketing campaigns.
Manage the organization's employer brand presence across various channels, including social media, career websites, employer review platforms, and industry events.
Create engaging content and multimedia assets to showcase the organization's culture, values, and employee experiences, effectively highlighting its employer brand proposition.
Develop and execute innovative branding and marketing strategies to attract and retain top talent, aligning with the organization's employer brand and values.
Collaborate with external partners, agencies, and vendors to execute branding and marketing initiatives effectively and within budget.
Prepare comprehensive reports and presentations on branding and marketing activities, providing insights and recommendations to key stakeholders.
Requirements:
Master's degree in business administration from Tier 1/2 college.
Excellent written and verbal communication skills, with the ability to present complex information clearly and concisely.
Proactive and self-driven, able to work independently and collaboratively.
Strong attention to detail and organizational skills, effectively managing multiple tasks and prioritizing.
Strong research skills & Expert level Proficiency in Microsoft Office suite (Excel, PowerPoint, Word).
Familiarity with technology and its impact.
Prior experience or internships in similar role (preferred but not mandatory).
Desired Skills and Attributes:
Clarity of thought and the ability to simplify complex problems.
Ability to understand expectations and deliver results without excessive detailing, efficiently solving problems even with limited information.
Attention to detail, identifying errors and missing pieces in information.
Organized and capable of managing travel on short notice.
Effective crisis management skills, handling challenging situations with composure.
Get things done attitude, focusing on solutions rather than excuses.
Quick decision-making ability based on past experiences, avoiding excessive reliance on others.
Quick planner and strong executor, taking initiative and executing tasks promptly.
Demonstrated commitment to up-skilling and acquiring new domain skills.
