Digital Marketing Specialist

Location

Chennai | India

Job description

Responsibilities

Social Media:

• Craft and execute engaging social media strategies across platforms.
• Develop content that resonates with diverse audiences and sparks conversations.
• Stay ahead of trends, leveraging new features for maximum impact.

SEO:

• Conduct comprehensive SEO audits and implement strategic optimizations.
• Fuel organic growth through keyword research, on-page optimization, and backlink strategies.
• Keep a vigilant eye on algorithm updates and industry best practices.

Performance Marketing:

• Devise and implement data-driven performance marketing campaigns.
• Optimize campaigns for maximum ROI, leveraging platforms like Google Ads and Facebook Ads.
• Analyze metrics, identify trends, and adapt strategies for continuous improvement.

Influencer Marketing:

• Cultivate and manage relationships with influencers aligned with brand values.
• Develop and execute influencer marketing campaigns that resonate with target audiences.
• Measure and report the impact of influencer collaborations on brand awareness and engagement.

SEM

• Create and manage SEM campaigns to drive targeted traffic and conversions.
• Conduct keyword research and competitive analysis to refine campaign strategies.
• Implement A/B testing and other optimization techniques to enhance campaign performance.

Requirements

• Proven track record in a digital marketing agency is a must.
• Hands-on experience in all aspects of digital marketing – social media, SEO, performance marketing, influencer marketing, and SEM.
• A strategic thinker with a data-driven mindset.
• Excellent analytical and problem-solving skills.
• Strong communication skills to collaborate effectively with cross-functional teams and clients.
• Up-to-date with industry trends and best practices.

Job tags

Salary