Cybage Software
Location
Pune | India
Job description
Position:
Sr. Digital Marketer- Programmatic Location: Pune /Hyderabad Exp yrs : 4+ yrs Roles and Responsibilities: Experience into Digital Marketing- Programmatic. Understand the way the current accounts and their campaigns are executed using various DSPs. Understand how the current campaigns are being setup for various client accounts, come up with a checklist and requirement understanding document. Establish Communication on workflow to have seamless information flow between the Cybage team and stakeholders from client side. Work towards the programmatic campaign set up, execution, management, optimization and performance reporting (actively monitor campaign KPIs via reporting) as per the assigned tickets. Manage daily programmatic campaign in DSP (Xandr, DV360, etc.) including internal questions regarding tracking and status of various campaigns Manage insertion orders, campaign materials and all relevant campaign documentation in preparation for campaign launch Run the campaign QA process to ensure accurate campaign implementation, pacing and performance Take complete ownership of analysis of data to identify trends and opportunities, quickly drive changes and enhancementsJob tags
Salary
