Conduct comprehensive research and analysis of the US hospitality market to identify key trends, consumer preferences, the competitive landscape, and emerging opportunities.
Utilize various methodologies, including surveys, interviews, and data analytics, to gather insights into customer behavior, needs, and pain points within the hotel booking industry.
Monitor and assess competitor activities, pricing strategies, marketing campaigns, and product offerings to identify strengths, weaknesses, and opportunities for differentiation.
Collaborate closely with cross-functional teams, including product development and marketing, to provide actionable insights and recommendations based on market research findings to optimize product features and enhance the user experience.
Develop accurate forecasts and projections based on market trends, customer insights, and competitive analysis to inform strategic decision-making and resource allocation.
Assist in the development of market entry strategies for new geographic regions or customer segments based on thorough market research and analysis.
Organize and maintain databases of market research findings, competitor intelligence, and customer insights for easy access and reference by internal stakeholders.
Qualifications:
Bachelor's degree in Business Administration, Marketing, Economics, or related field. Master's degree preferred.
Proven experience in market research, preferably within the hospitality or travel industry.
Proficiency in conducting qualitative and quantitative research methodologies, including survey design, data analysis, and interpretation.
Strong analytical skills with the ability to translate complex data into actionable insights and strategic recommendations.
Excellent communication skills, both written and verbal, with the ability to present findings and recommendations to diverse audiences effectively.
a detail-oriented mindset with a passion for accuracy and thoroughness in research and analysis.
Proficiency in market research tools and software, such as SPSS, Qualtrics, or similar platforms.
Ability to work independently with minimal supervision and collaborate effectively within cross-functional teams.
Flexibility and adaptability are needed to thrive in a fast-paced startup environment with evolving priorities and timelines.
