Gemius Studios Pvt. Ltd.
Location
Surat | India
Job description
Job Summary: The Influencer Manager is responsible for developing, executing, and managing influencer marketing campaigns to enhance brand awareness, reach target audiences, and drive engagement. We work closely with influencers and content creators to establish mutually beneficial partnerships and ensure that campaigns align with the brand's goals and values.
Key Responsibilities:
Influencer Strategy Development:
Collaborate with the marketing team to create influencer marketing strategies that align with overall marketing and business objectives. Identify target audiences and select appropriate influencers whose followers match the brand's demographics and interests.
Influencer Recruitment and Onboarding:
Identify and research potential influencers, content creators, and bloggers in the relevant niche. Establish and maintain relationships with influencers by negotiating contracts, payment terms, and expectations. Provide clear guidelines and creative direction to influencers for content creation.
Campaign Management:
Plan, execute, and monitor influencer marketing campaigns, ensuring they are delivered on time and within budget. Track and analyze campaign performance using relevant metrics such as engagement rates, reach, and ROI. Adjust campaign strategies based on performance data to optimize results.
Content Collaboration:
Work closely with influencers to develop content that aligns with brand messaging and campaign goals.
Review and approve content before it is published, ensuring it meets brand standards and legal requirements.
Compliance and Legal Considerations:
Stay informed about relevant laws and regulations regarding influencer marketing, including disclosure guidelines and endorsements. Ensure that influencers adhere to these guidelines and that all campaigns are legally compliant.
Budget Management:
Create and manage the influencer marketing budget, allocating resources effectively to maximize ROI.
Negotiate compensation with influencers and ensure timely payments.
Relationship Building:
Foster positive and long-term relationships with influencers and content creators. Act as the main point of contact for influencers, addressing their concerns and maintaining open communication.
Reporting and Analysis:
Prepare regular reports on the performance of influencer marketing campaigns. Provide insights and recommendations based on data analysis to improve future campaigns.
Skills:
Proven experience in influencer marketing or digital marketing.
Strong understanding of social media platforms and trends.
Excellent communication and negotiation skills.
Analytical mindset with the ability to interpret data and metrics.
Creative thinking and the ability to develop innovative campaign ideas.
Attention to detail and the ability to manage multiple campaigns simultaneously.
Knowledge of legal and ethical considerations in influencer marketing.
Additional Information:
This role may require occasional travel to meet with influencers or attend events.
Job tags
Salary
