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Digital Marketing Executive


Eazy ERP Technologies Pvt Ltd


Location

Delhi | India


Job description

About The Company

EAZY Business Solutions ( was incorporated in 2007, in association with the Singhal

Group, one of NCR's most reputed companies in Financial Services and Real Estate Solutions. The Singhal

Group has been at the forefront of creating brands such as 'Krish' in Real Estate and offers a wide range

of financial consulting services in Personal, Industrial, Business and Institutional segments. Today, with a

team of dynamic and experienced professionals at its helm, EAZY Business Solutions has become one of

the fastest growing ERP Product, Project Development and IT consulting companies. It has a veritable

Pan-India presence, allowing great reach and accessibility to companies across the nation.

Responsibilities

Develop and Implement Digital Marketing Strategies:

Create, execute, and optimize digital marketing campaigns across various platforms (e.g., Google Ads,

Facebook, LinkedIn, Instagram) to drive brand awareness, lead generation, and customer acquisition.

Stay updated with industry trends and emerging digital marketing channels to ensure the effectiveness

of campaigns.

Content Creation And Management

Generate engaging and relevant content for digital channels, including website, social media, blogs, and

email campaigns.

Collaborate with the content team to ensure consistency and alignment with the overall marketing

strategy.

SEO And SEM

Conduct keyword research, on-page optimization, and implement SEO best practices to improve the

company's organic search visibility.

Manage and optimize paid search campaigns to maximize ROI.

Social Media Management

Develop and implement social media strategies to increase brand presence and engagement.

Monitor social media channels, respond to comments, and analyze performance metrics to enhance

social media effectiveness.

Email Marketing

Plan and execute email marketing campaigns to nurture leads, promote products/services, and drive

customer retention.

Segment email lists and personalize content to maximize engagement.

Analytics And Reporting

Use analytics tools to track and measure the performance of digital marketing campaigns.

Provide regular reports on key performance indicators (KPIs) and recommend adjustments for

continuous improvement.

Collaboration With Cross-functional Teams

Work closely with the sales team to align marketing efforts with sales goals and support lead generation

activities.

Collaborate with graphic designers, web developers, and other team members to ensure cohesive and

effective digital marketing collateral.

Budget Management

Manage the digital marketing budget effectively, ensuring optimal allocation for various channels and

campaigns.

Qualifications

Bachelor's degree in Marketing, Business, or a related field.

Proven experience in digital marketing with a strong understanding of online marketing trends and best

practices.

Skills: digital marketing,seo,social media,campaigns,on-page optimization,off-page seo


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