---

---

Location

Chennai | India

---

Job description

Digital Marketing Specialist JD

Our company is seeking a motivated Digital Marketing Specialist to effectively engage with targeted virtual communities and network users. Our objective is to achieve exceptional customer engagement, foster intimacy, drive website traffic, and increase revenue through strategic utilization of the social media marketing roadmap.
The ideal candidate should possess a comprehensive understanding of various social media platforms and how to optimize content for maximum engagement. As a representative of our brand, you will actively participate in relevant conversations, gently promoting our products/services while providing support to existing and potential customers. Your expertise in social media marketing will be essential in achieving our goals and establishing strong brand connections.
Key Position Responsibilities:
Social Media Management
Build the social media strategy for each platform used and review results for adjustments quarterly with clear objectives to achieve.
Daily community management on all social platforms.
Scheduling & coordination of posts as per calendar.
Monthly social media reporting and analysis.
Social Media Content Creation
Design monthly content calendar for each social platform used.
Develop diversified content suiting audiences per platform used.
Create mood boards for monthly photoshoot sessions.
Research, recommend and implement best practices to ensure goals are obtained.
Events Coverage
Content capture during various company events during the month across all branches when needed.
Covering the events perfectly across all social media platforms directly.
Events scheduling and live streaming.
SEO
Basic Knowledge of SEO research.
SEO technical & content audit.
Ongoing SEO work – based on priorities and agreed roadmap
Copywriting for on-page elements (meta description, meta titles etc.)
Articles (refers to full, brand-new pages of content) including topic recommendation, copywriting, content uploading.
Optimization of existing content on all pages (tweaking, re-phrasing, improving keyword utilization, improving structure of content).
SEO technical implementations
Qualifications
College /University diploma.
Excellent knowledge of Microsoft Office, Marketing computer software (CRM)
Solid experience in Digital Marketing (Social Media, PPC, SEO(

---

Job tags

---

---

Salary