Location
Noida | India
Job description
Overview:
The Email Marketing role is vital to our organization as it involves creating and implementing email campaigns to promote our products and services increase customer engagement and drive leads and sales. Your expertise will help us optimize our email marketing strategies to reach our target audience effectively.
Key Responsibilities:
- Develop and execute email marketing campaigns
- Create compelling and targeted email content
- Segment and manage email lists for optimal engagement
- Analyze campaign performance and optimize for better results
- Monitor and report on email campaign KPIs
- Collaborate with crossfunctional teams for campaign alignment
- Stay updated on email marketing best practices and industry trends
- Manage and optimize marketing automation processes
- Ensure compliance with email marketing regulations
- Contribute to the overall marketing strategy and planning
- Conduct A/B testing to optimize campaign performance
- Implement personalization strategies to increase engagement
- Continuously improve email deliverability and sender reputation
- Collaborate with design and content teams for email assets
- Develop and maintain email marketing calendars
Required Qualifications:
- Bachelors degree in Marketing Communications or related field
- Proven experience in email marketing or a similar role
- Proficiency in email marketing platforms and tools
- Strong understanding of marketing analytics and KPIs
- Excellent written and verbal communication skills
- Knowledge of HTML and CSS for email template customization
- Experience with marketing automation and CRM systems
- Ability to create compelling and persuasive copy for emails
- Understanding of CANSPAM and GDPR regulations
- Highly organized with attention to detail and accuracy
- Strong project management and multitasking abilities
- Ability to work effectively in a fastpaced and dynamic environment
- Creative thinking and problemsolving skills
- Strong teamwork and collaboration skills
- Ability to adapt to new technologies and industry changes
email marketing,project management,adaptability,teamwork,communication,personalization strategies,marketing analytics,analytics,content segmentation,multitasking,css,kpi analysis,creativity,crm systems,compliance,bulk marketing,email blasts,campaign development,html,a/b testing,email deliverability,problem-solving,marketing automation,creative thinking
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