Influencer Marketing Manager
Location
Mumbai | India
Job description
Company Description
Freakins is a Mumbai-based denim wear brand that offers a variety of comfortable and bold designs. The brand is targeted towards the Gen-Z consumer and releases new apparel every week. Freakins focuses on providing high-quality denim wear crafted in-house, catered towards diverse body types, preferences, and occasions. The fashion-forward approach of the brand ensures that every garment becomes an extension of one's personality, sold through both D2C channels and marketplaces.
Role Description
This is a full-time on-site role for an Influencer Marketing Manager. The Influencer Marketing Manager will be responsible for identifying and building relationships with key influencers in the fashion industry, developing and executing influencer marketing campaigns, collaborating with cross-functional teams to support new product launches, monitoring campaign performance metrics, and managing the entire influencer experience from ideation to reconciliation.
Qualifications
- Expert knowledge in influencer marketing and experience working with influencers in the fashion industry
- Excellent communication, interpersonal and project management skills
- Demonstrated ability to collaborate across cross-functional teams and manage multiple projects simultaneously
- Experience in developing and executing successful influencer campaigns with a proven ROI
- Experience in managing budgets and analyzing campaign performance metrics
- Self-motivated with a proactive and positive attitude
- Bachelor's degree in Marketing, Communications, Business or a related field
- Experience working in the fashion industry is a plus
- Strong analytical skills and proficiency in Google Analytics and other relevant social media platforms
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