Physics Wallah
Location
Delhi | India
Job description
Job Role : Category Marketing Manager
What is this role ? - This role requires a dynamic individual with a strategic mindset, excellent project management skills, and a proven track record in creating impactful marketing campaigns across diverse channels. What You will Do ? 1. Marketing Channel Management and ROI Optimization : - Manage marketing channels, including paid digital (Google & Meta Ads), influencer marketing, SEO, and offline marketing. - Optimize channel performance to maintain a healthy Return on Investment (ROI). 2. Strategic Planning and GTM Strategy : - Develop comprehensive quarterly and monthly marketing plans, aligning with organizational goals to achieve revenue and lead generation targets. - Utilize data-driven insights to refine strategies and adapt to market dynamics. - Conduct thorough competitor research to identify market trends and opportunities. 3. Event Management : - Take charge of orchestrating various events, including batch launches, result celebrations, seminars, and webinars. 4. Content Marketing : - Strategies relevant content for drip marketing campaigns, ensuring a personalized and engaging user journey. - Plan eye-catching creatives with the design team for promotions across various platforms. 5. Stakeholder Management : - Work closely with business, product management, sales, and customer success teams to ensure alignment on marketing objectives and messaging. You are Someone Who Has : - Bachelor's degree in Marketing, Engineering, or a related field. MBA is a plus. - Prior experience of working in Startups would be a plus - Proven experience (2-4 years) in marketing roles, preferably in the Ed-tech industry. - Strong understanding of educational trends, curriculum needs, and the evolving landscape of technology in education. - Exceptional project management skills with the ability to manage multiple campaigns simultaneously. - Analytical mindset with proficiency in data analysis and reporting tools. - Excellent communication and interpersonal skills. - Creative thinker with a strategic approach to marketing. - Team player with the ability to collaborate across departments.Job tags
Salary