Dimerse India
Location
Delhi | India
Job description
Are you passionate about digital marketing and driving online growth? We are seeking a talented Performance Marketing Executive to join our team at Dimerse. If you have a keen eye for detail, a knack for analytics, and a drive for results, we want to hear from you.
Role and Responsibilities: Develop and implement comprehensive digital marketing strategies, including web, SEO/SEM, database marketing, email, social media, and display advertising campaigns. Create and manage online advertising campaigns on platforms such as Facebook, Google AdWords, YouTube, etc., to enhance brand visibility and drive online sales. Stay updated with the latest trends and best practices in online marketing and incorporate them into strategies. Analyze and report on the performance of digital marketing campaigns, evaluating against set goals (ROI and KPIs). Use strong analytical skills to assess the end-to-end customer experience across various channels and touchpoints. Identify key conversion points and optimize user funnels. Monitor competitors and recommend innovative marketing strategies to enhance performance on social media platforms. Conduct A/B experiments with clear success/failure metrics to enhance campaign effectiveness, including creative/copy testing, audience segmentation, ad placements, retargeting, and exploring new channels for maximum performance. Requirements: Minimum 1 year of experience in independently managing Facebook ads. Basic knowledge of Google Ads and other advertising networks. Familiarity with marketing analytics and reporting tools such as Google Analytics, Google Tag Manager, Facebook Pixel, Google Data Studio, MS Excel, etc. Ability to work independently and collaboratively in a cross-functional team environment. Demonstrated ownership and accountability for projects and tasks. Understanding of marketing objectives in the context of overall business goals. Willingness to learn new technical skills and stay updated with industry trends to enhance performance in the role.Job tags
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