Digital Marketing Manager
Location
Udaipur | India
Job description
Responsibilities
- Digital Marketing
- To actively manage our advertising on social platforms (FB/ Instagram etc) for Athena s portfolio of new products
- Managing the marketing calendars with different activities including campaigns hiring & working with influencers/content creators etc
- Adopting communication material from original content or creating content for advertising as needed
- Propose a weekly calendar on what kind of posts will be shared
- Monthly planning & reporting on the ad budget/ results in terms of aligned KPIs
- Activation
- Working with offline sales team to plan manage and deliver posters/ wobblers & other POSM material (most of these need to adopted from the original content supplied by the brand teams)
- Ecommerce
- Provide inputs when needed to Ecommerce platform teams to optimize listings (provide inputs on how to improve listings/ store banners etc)
- Develop banners etc for special deals/ flash sales etc as needed by the e-commerce management team
Requirements
- In-depth understanding of communication management on social media platforms (eg ad manager etc) preferably with working experience in FMCG sector
- Experience in managing various brand & marketing related activities.
- Creative bend of mind to engage consumers on our social media pages
- Proactive and adaptable in responding to new business opportunities and threats
Experience in working with generative AI (eg chatgpt/ Canva) are a definite bonus
Education/Experience
- Polytechnic Diploma or Bachelor&rsquo s degree < li>
- Fluent in English (ability to speak another local language is an advantage eg Bahasa Malay etc but not necessary)< li>
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Job tags
Salary
